Do you know that with her ability and hard work, a woman took her father’s company to a turnover of thousands of crores? Let us tell you who that woman is.
Nadia Chauhan has a big contribution in the success of Parle Agro. This company was started in 1984, earlier it was dependent only on Frooti. In 2003, at the age of just 17, Nadia joined “Parle Agro”. His idea and hard work gave a new identity to this company and increased it from ₹300 crore to ₹8000 crore.
Journey of 8000 crore brand
Earlier Frooti used to be only for children, but Nadia made it for everyone. It was promoted by big stars of Bollywood and Tollywood like Alia Bhatt and Ram Charan. Rs 300 crores were spent on this advertisement and it earned more than Rs 2000 crores. After this Frooti became very famous and people of all ages started liking it. Due to Nadia’s hard work, Frooti became a huge brand for the company, which is today worth ₹ 8000 crores.
Appy Fizz: New Revolution in Indian Market
In 2005, Nadia launched Appy Fizz, India’s first apple juice. At that time there was no such juice in India. The packaging, taste and advertising of Appy Fizz made it very popular. This product got 99% market share and also gave a growth of 36% every year. It became quite famous among the young audience, which gave the company a new identity. This brought more success to Parle Agro and reduced its dependence on Frooti. This idea of Nadia proved to be very successful.
Nadia’s thinking: new perspective
Nadia quickly understood that it was not right to depend on just one product. Therefore, he also launched new products like Baileys, which has become a business worth ₹ 1000 crore today. He paid attention to the quality and packaging of the products. His thinking was very beneficial for the company and Parle Agro got a strong identity.
Nadia’s next goal is to make Parle Agro a ₹20,000 crore company. She is focusing on new products and digital marketing. Nadia’s dream is that Parle Agro becomes a big name not only in India but across the world. This dream will be fulfilled with his hard work and thinking.
