New Delhi: The rapid growth of this quick-commerce sector in India shifted sharply to big-ticket technology in 2025, and Instamart was at the centre of it. The fifth annual trends report of Instamart, How India Instamarted 2025, indicated that smartphones, gadgets, and high-quality electronics were no longer on the list of planned purchases. They had to be a quick purchase, sold together with milk, soda and snacks, and they were delivered within minutes.
In super-speedy iPhone shipments and lakh-rupee tech trolleys, the report lays emphasis on how convenience redefined consumer behaviour in the current year. Tech did not only sell fast on Instamart, but it sold instantly, marking the start of an upgrade-now culture with its speed, accessibility, and trust.
Hyderabad’s Rs 4.3 lakh cart sets the benchmark
Hyderabad made the largest tech acquisition of 2025. The highest-value tech order of the year was made by a single user who spent 4.3 lakh on three iPhone 17 Pros in a single cart. This delivery took several minutes, which strengthened the position of Instamart as a solution for high-quality electronics and not daily goods.
This order was turning out to be a breakthrough in the field of quick commerce in India, which demonstrates how it has become as easy to purchase high-value gadgets as it is to purchase groceries.
iPhones delivered faster than online reactions
Pune was the fastest in terms of the time taken to deliver iPhones of the year (at only three minutes). Ahmedabad was next by a margin of 3.5 minutes. Deliveries of smartphones had always taken up to 10 minutes in all major cities, which used to seem like an unrealistic time span for costly electronics.
These expedited deliveries contributed to establishing customer trust in ordering high-value tech using quick-commerce services.
Everyday items, extraordinary tech splurges
In 2025, Instamart carts commonly combined the mundane with the luxurious. In the same order, one Bengaluru user ordered a 1.7 lakh smartphone and 178 lime sodas. The lowest order of the year was also a 10-print at 10 rupees, of Bengaluru.
In the meantime, the highest repeat Instamart spender in India passed 22 lakh in various orders. Their carts featured smartphones, air fryers, SSDs, headphones and even 24K gold coins on top of normal stuff such as milk, eggs, ice cream and fruit.
Noida’s tech-expo-style cart and Chennai’s mega steal
Noida delivered one of the most discussed orders of the year: a Rs 2.69 lakh cart of robot vacuum cleaners, Bluetooth speakers, portable SSDs, noise-cancelling headphones, and high-quality earbuds. The order was more of a tech showcase than a grocery delivery.
One of the greatest surprises was presented by Chennai. In one sale, a user got a tech cart worth almost Rs 1 lakh and got a smartwatch and audio equipment at an enormous discount of around Rs 7,000.
Gold, sales and search trends tell a bigger story
It was not just tech that was moving fast. One user in Mumbai alone paid Rs 15.16 lakh in gold alone using Instamart. The sale of the Quick India Movement on the platform saved an estimated Rs 500 crore for the shopper, and new customers in Tier II and Tier III cities increased to one-third of all orders.
There was an increase in curiosity according to search trends. Drone-related searches were more than 1,400 times, as well as such words as ‘Airbus’ and ‘VR headsets’. Swiggy has appeared in the search over 7,000 times in Instamart.