Some very interesting things have come to light in the 2025 annual report of Swiggy Instamart. This report tells about the purchasing habits of people, from everyday items to luxury items.
The most discussed in the report was of a user from Chennai, who spent Rs 1,06,398 on condoms in 2025. He ordered it 228 times.
The report proved that milk is an important part of the lives of Indians. In 2025, more than 4 milk packets will be ordered every second. This quantity is enough to fill 26,000 Olympic swimming pools.
Expenditure on pets also increased. A user from Chennai spent Rs 2.41 lakh on pet products. At the same time, a fitness lover from Noida spent Rs 2.8 lakh on protein.
A user from Mumbai bought gold worth Rs 15.16 lakh from Instamart. At the same time, someone in Bengaluru ordered a printout worth just Rs 10, which became the smallest order of the year.
This data shows that Indians are now using Instamart not only for everyday things, but also for special and expensive purchases. This report shows this change.