Tourism Minister Rajesh Aggarwal, while interacting with digital creators, called upon them to promote tourism, culture and cleanliness of the state at the global level. He stressed on making it a mass movement. Also requested for wide publicity of Ramgarh Mahotsav of 29-30 June.
Raipur, 27 June 2026. In the social media influencer meet organized in Lakhanpur (Ambikapur) with the aim of effectively spreading the natural beauty, rich cultural heritage and tribal traditions of Chhattisgarh to the country and the world, Tourism and Culture Minister Shri Rajesh Aggarwal had a cordial conversation with digital creators and social media influencers from different areas of the state. On this occasion, he described the creative energy of the youth as an important force for the tourism development of Chhattisgarh and urged to share the positive and inspirational stories of tourist places, historical heritage, religious faith centers, folk culture and tribal life of the state on a wide scale.
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Chhattisgarh will reach the world stage from digital world
- Tourism and Culture Minister Shri Rajesh Aggarwal said that at present digital medium has become the most effective platform to reach people. Social media is not only a medium of entertainment, but also a powerful tool to give a new identity to society, culture and tourism. He said that Chhattisgarh has a wonderful confluence of nature, culture, history, archaeology, religious faith, wildlife and tribal life, the role of digital creators will be very important in making it accessible to the whole world.
- He urged all the social media influencers to present the features of various tourist places of the state including Chitrakote Falls, Tirathgarh, Kanger Valley, Sirpur, Bhoramdev, Ramgarh, Mainpat, Barsur, Chandrakhuri, Dantewada in an attractive manner through their creative content, so that more and more tourists are attracted towards Chhattisgarh. He said that tourism is not just the promotion of any place, but is also an area directly related to employment, handicrafts, folk art, culture and economic prosperity of the local people.
- During the dialogue, Shri Rajesh Aggarwal described cleanliness as the most important foundation stone of successful tourism and said that only clean tourist places leave a lasting impression in the minds of tourists. He called upon all digital creators to spread the message of cleanliness to the masses through their social media platforms and motivate people to maintain cleanliness at tourist places. He said that if every citizen takes a pledge to maintain a clean environment around him, then Chhattisgarh can establish its unique identity among the cleanest and attractive tourist states of the country.
- Tourism and Culture Minister Shri Rajesh Aggarwal also called for wide publicity of the two-day Ramgarh Mahotsav to be organized on 29th and 30th June at Ramgarh, a place of historical and cultural importance in Surguja. He urged all social media influencers and digital creators to spread the features, historical significance, cultural presentations, local folk art and tourist attractions of Ramgarh Mahotsav to the people across the country through their social media platforms. He said that Ramgarh is not only Surguja but the historical and cultural heritage of entire India and this festival will become an important opportunity to give a new identity to the glorious heritage of Chhattisgarh. He expressed confidence that with the effective use of digital mediums, a large number of tourists and culture lovers will join the Ramgarh Mahotsav.
- Tourism and Culture Minister Shri Rajesh Aggarwal said that under the leadership of Chief Minister Shri Vishnudev Sai, the state government is continuously working to take the tourism, culture and religious heritage of Chhattisgarh to new heights. Our effort is not only to develop tourist destinations but also to give them a unique identity at the national and international level. Our youth can become strong participants of this campaign through social media. I am confident that with the collaboration of digital creators, the beauty of Chhattisgarh, cultural richness and the identity of our major tourism events will reach every corner of the world.
- He further said that the state government is working in a planned manner towards the development of tourism infrastructure, expansion of facilities, preservation of cultural events, promotion of religious tourism, promotion of tribal culture and connecting local communities with tourism. Continuous efforts are being made to connect every important tourist destination of the state with better roads, basic facilities, cleanliness, security and modern publicity, so that world-class experience can be provided to the tourists.
- On this occasion, the efforts being made under the leadership of Chief Minister Shri Vishnudev Sai to give new impetus to the tourism sector in the state were also discussed. It was told that considering tourism as an effective medium for employment, self-employment and overall economic development, the state government is working with full commitment for the conservation and development of the natural, cultural, religious and historical sites of the state as well as for their wide publicity. The overall development of the tourist destinations of the state, creation of modern infrastructure, expansion of cultural events and establishing the identity of Chhattisgarh at the global level through digital mediums are among the top priorities of the state government.
- Social media influencers also expressed their resolve to present the tourist places of the state in a new and creative style, prepare positive content, spread the message of cleanliness and responsible tourism to the people, and also to give wide publicity to the upcoming Ramgarh Mahotsav. He appreciated the efforts being made by the state government in the field of tourism and culture and assured active participation in this campaign.
- Deputy General Manager of Chhattisgarh Tourism Board, Mrs. Poonam Sharma, officials of Tourism Department and digital creators and social media influencers from different districts of the state were present in the program. This dialogue program will prove to be an important initiative towards giving national and international recognition to Chhattisgarh’s tourism, cultural heritage and major events through digital mediums. The aim of the state government is to establish Chhattisgarh in the category of leading tourism states of the country through public participation and modern digital communication.