New Delhi: ElevenLabs and Meta are joining hands at a time when audio is quietly becoming one of the most important parts of online content. Short videos, virtual worlds, and creator tools now rely as much on sound as visuals. This tie-up brings AI voices into some of the most used apps in the world, and that alone makes it worth paying attention.
Creators struggle with language limits for years. A Reel does well in English, but stops there. Dubbing costs money, takes time, and often sounds off. This partnership hints at a future where those limits start to fade, slowly but surely.
ElevenLabs is partnering with @Meta to power expressive, scalable audio across Instagram, Horizon, and more – bringing natural and diverse audio to billions of users.
From dubbing Reels in local languages, to generating music and character voices in Horizon, ElevenLabs platform… pic.twitter.com/UsvceBx9hb
— ElevenLabs (@elevenlabsio) December 11, 2025
ElevenLabs confirms partnership with Meta
ElevenLabs, the AI audio startup, confirmed the partnership on X. The company said the deal will bring its AI-powered audio tools to several Meta platforms, including Instagram and Horizon. The focus is clear. Dubbing Reels into local languages, generating music, and creating character voices for Horizon.
The company already works with AI voice synthesis and multilingual dubbing. Now, that tech moves closer to everyday users scrolling Instagram or building virtual spaces inside Horizon.
ElevenLabs said its voice library now includes more than 11,000 voices across over 70 languages. That scale matters when platforms operate across countries, cultures, and accents.
What changes for Instagram creators
For Instagram creators, the biggest shift could be language access. Meta can now dub Reels into local languages using AI voices. The idea is simple. A video recorded once could speak many languages without re-recording.
Think about a Reel in English instantly reaching Hindi, Spanish, or Chinese-speaking audiences. This kind of reach has been hard to achieve for small creators.
This could also help creators in India reach global audiences without changing how they shoot content. I remember helping a friend subtitle his videos manually. It took hours. Audio dubbing cuts that effort down.
Horizon gets more voices and sound
Horizon, Meta’s VR and mixed-reality platform, relies on user-generated content. Voices matter here more than text. ElevenLabs’ tools can help creators build characters, add narration, and design interactive audio.
Meta wants Horizon to feel alive. AI-generated music and voices could help creators build quests, concerts, or story-driven spaces. Its possible that with this partnership, Horizon could get dynamic soundscapes that respond to user interactions, fitting well with VR where silence breaks immersion.
Why this deal matters for ElevenLabs
ElevenLabs was founded in 2022 and is now valued at over 1.1 billion US dollars, around ₹95.7 billion using the current rate. The company has already worked with big names like Google and Microsoft. This Meta partnership is different in scale.
Meta’s family of apps reaches around 3.2 billion monthly active users. That is massive. This deal puts ElevenLabs’ tech in front of everyday users, not just enterprises.
The company also talks about ethical AI. The context mentions watermarking synthetic audio to fight deepfakes. That aligns with Meta’s public stance on responsible AI, especially as voice cloning becomes easier.
Meta’s bigger AI push
Meta has been pushing AI hard under Mark Zuckerberg. Meta AI, Llama models, and video generation tools are part of that push. Audio was the missing piece in many ways.
This partnership fills that gap. Automated translations for Reels, better sound inside Horizon, and new creator tools all fit into Meta’s plan for multimodal content.