Sony Pictures Networks India, which holds broadcasting rights until 2031, has released a steep rate card. A 10-second TV slot during India matches is priced at ₹14-16 lakh.
Sponsorships are equally massive: ₹18 crore for co-presenting, ₹13 crore for associate sponsorship, and ₹4.48 crore for spot-buy packages.
TV + Digital Combo
Matches will air on and stream live on SonyLIV. To attract advertisers, Sony is offering bundled deals that combine the reach of television with targeted precision of digital ads, giving brands both scale and accuracy.
India vs Pakistan Effect
The India-Pakistan rivalry continues to be the biggest draw. Advertisers know that when these two teams face off, screens across India and abroad are glued to the action. This level of guaranteed attention makes the clash a marketing jackpot.
Boycott Talk vs Big Spending
While social media is buzzing with boycott calls, the numbers show a different picture. Brands across FMCG, auto, fintech, gaming, and tech are lining up with crores to get a slice of the massive viewership pie.
Business Beyond Cricket
The India-Pakistan clash has a history of breaking TV records, and Asia Cup 2025 is proving no different. For advertisers, cricket remains the safest and strongest platform, and this tournament shows once again that when India plays Pakistan, it’s more than cricket-it’s big business.
Tags: Sports
SaumyaSaumya is a passionate Telugu movie addict and an avid binge watcher of OTT platforms, covering Bollywood, Tamil, Kannada, Malayalam, and international cinema. With a decade of experience at M9 News, Saumya brings in-dep…