Whiskey is sold the most in India
When we talk about food and hobbies in India, mention of alcohol is not a new thing. Often people think that beer or vodka is most popular in summer parties. But if you think like this, then market data will completely change your thinking. India is one of the largest liquor markets in the world and the number of drinkers here is in crores. You will remember the period of Covid-19, when miles long queues were formed outside liquor shops as soon as there was a slight relaxation in the lockdown. This scene was enough to tell what is the level of demand for liquor in the country. But the biggest question is, what do Indians drink? Rum, beer, vodka or something else.
One-sided rule of ‘whisky’ on the market
If we look at the figures, the picture becomes very clear. In India, the currency is not rum, beer or vodka, but whiskey. It would not be wrong to say that Indian liquor lovers are fans of whiskey. If we look at the total liquor market in the country, the share of whiskey in it is much more than any other drink.
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According to latest reports, whiskey accounts for more than 60 percent of the total liquor sold in India. This simply means that if there are 10 bottles of liquor being sold in the market, then 6 of them are whiskey bottles. Rum and beer are also popular, but their market seems quite limited compared to whiskey.
Indian brands are making waves across the world
The fame of Indian whiskey is not limited only to the borders of the country, rather its boom is being heard all over the world. Reports analyzing the liquor business globally show that more than half of the top 20 best-selling whiskey brands in the world are from India.
Whiskey’s hold in the domestic market is so strong that it holds almost two-thirds of the total liquor market. On one hand, due to global economic challenges, liquor business is slowing down in many markets of the world, on the other hand, the Indian whiskey market is running at its own pace. There has been no decrease in demand here, rather it is increasing year after year.
The whole picture will change in the next 5 years
Liquor companies and market analysts have their eyes fixed on the future of India. There is a big demographic reason behind this. An interesting fact has emerged in the report that in the coming five years there will be about 10 crore people in India who will enter the legal drinking age. When such a large population enters the market, there will definitely be an even greater surge in the demand for whiskey.
Why is there so much madness?
Now the question arises that why whiskey only? Why not beer or wine? The biggest reason behind this is considered to be ‘affordable price’ and ‘availability’. India is a market where consumers are very price sensitive. There are many such brands of whiskey available in the market which do not weigh heavily on the common man’s pocket.
The balance of intoxication and taste at affordable rates makes whiskey the first choice of common Indians. From premium whiskey to budget range, there are options in the market for every category. This is the reason why whether it is a small celebration or a big function, whiskey has now secured its place in the glasses along with the Indian thali.