Uttar Pradesh showcases the strength of ODOP, Startup, Digitization and Women Entrepreneurship at India International Trade Fair 2025. From traditional products to technological innovation, UP has made its strong mark in global trade.
This time, Uttar Pradesh’s pavilion in the ongoing India International Trade Fair-2025 in Delhi has emerged as not just a demonstration but a story of changing times. Here every stall, every product and every innovation is presenting the picture of the new UP, which is creating its new identity in the global economy by combining tradition with modernity. This fair has become a proof that when the changing economic thinking connects with local skills, technology and youth energy, it creates not just products but a whole new world of possibilities.
ODOP and digitalization created a new business model
This year, Uttar Pradesh has registered its historic participation in the India International Trade Fair-2025. In this event based on the theme ‘Local to Global’, the UP government has presented its ODOP scheme on the international platform in the most effective manner.
More than 2750 exhibitors from Uttar Pradesh have participated in the fair, including traditional handicrafts, agro-based products, tech startups and digital business models. ODOP’s 343 exclusive stalls are not only showcasing traditional products, but also providing an example of how local art can be combined with modern packaging, digitalization and e-commerce to create new opportunities in the global market. This initiative of the UP government has established that the state is not only preserving its heritage but is also leading a new economic revolution with the help of modern technology and innovation.
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Women and youth entrepreneurship enhanced the shine of the fair
The participation of young startups and women entrepreneurs in the fair emerged as a special feature of the event.
- Over 150 startups and women entrepreneurs are showcasing their innovations, designs and technology products.
- Networking sessions, business workshops and investor meetings have been organized especially for these.
- Products made by women and youth in rural areas have become a major attraction among international buyers.
Petha of Agra, carpets of Bhadohi, Banarasi sarees, sports goods of Meerut, leather of Kanpur, glassware of Firozabad and wood carving of Saharanpur – all these have attracted the attention of buyers not only from India but from all over the world.
A unique confluence of traditional craft and advanced technology
This year in the fair, UP also showed how the combination of tradition and technology can create a new business identity.
- Traditional handicrafts brought together with digital marketing, sustainable production, and modern packaging.
- Several B2B meetings were held with foreign delegations.
- Strategies were decided to promote exports of ODOP products.
Uttar Pradesh, along with Maharashtra and Rajasthan as “partner states”, has established itself as an emerging business hub.
Roadmap for future economy also presented
The impact of Chief Minister Yogi Adityanath’s economic policies was clearly visible in this fair.
- New projects based on education, skill development and R&D were presented.
- The logistics hub and investment agreements offered a solid blueprint for the future economy.
- The efforts to establish UP as a promising investment destination were widely appreciated.
The positive results obtained in the fair made it clear that Uttar Pradesh will not only make a major contribution to the economic development of India in the coming years, but will also create a new identity in the global market.
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