New Delhi: Real Madrid remain the world’s most valuable football club brand for the second consecutive year, according to a report published by Brand Finance.
Madrid’s brand value rose by 14% to set a new record of 1.921 billion euros and they remain the strongest brand for the fourth year in a row.
Real’s bitter rivals Barcelona occupy the second place on the list with a brand value increase by 11% to 1.7 billion euros. English Premier League’s Manchester City dropped to the third spot, with their brand value falling 11% to 1.4 billion euros.
Liverpool are fourth, wit a valuation of 1.4 billion euros, though have a modest 2% increase from last year. Champions League winners Paris Saint-Germain round off the top five, posting a 13% rise to 1.4 billion euros.
German giants Bayern Munich are sixth, with their brand value climbing 1% to 1.3 billion euros. Bayern and Manchester United have the highest international fan following, according to global research.
Madrid enterprise value biggest
Madrid’s brand strength fetches an enterprise value of six billion euros while Barca’s equivalent strength is 4.4 billion euros.
The strength of brands is determined through a range of metrics which assess marketing investment, brand stakeholder equity, and business performance.
“The combined value of the world’s top 50 football club brands has climbed to EUR21.9 billion in 2025. However, Brand Finance research reveals a growing imbalance across the game, as outside of the Premier League, brand value is increasingly concentrated among a handful of elite clubs in Europe’s top leagues,” Brand Finance’s head of sports services Hugo Hensley said in a statement.
“Brand is no longer a by-product of performance but is now a defining driver of success. As the sport becomes increasingly competitive both on the pitch and commercially, clubs and leagues must manage their brands strategically to ensure they aren’t edged out of realising the benefits of a strong and valuable brand.”