Yogi government is rapidly constructing PM Ekta Mall to give recognition to the traditional products of UP in the national and international market. The malls being built in Agra, Varanasi and Lucknow will give new strength to local industries, craftsmen and rural economy.
Lucknow. Chief Minister Yogi Adityanath is continuously taking concrete steps to take the arts, handicrafts and traditional products of Uttar Pradesh to the national and international markets. After giving a new identity to traditional crafts through the ‘One District One Product’ (ODOP) scheme, the state government is now working rapidly towards establishing the specialties of 75 districts across the world through the Pradhan Mantri Ekta Mall.
Traditional industries will get new energy
This initiative of the government is playing a big role in trying to strengthen the weakened traditional industries in rural areas. This is not only stabilizing the livelihood of artisans, but also establishing local products as the “new indigenous power”. This ambitious project of the Central Government—PM Ekta Mall—is fast emerging as a sales centre, display space and branding hub for local products across the country.
Ekta Malls being built at a fast pace in Agra, Varanasi and Lucknow
Under the leadership of Chief Minister Yogi, the construction of state-of-the-art PM Ekta Mall is going on at a fast pace in three major cities of the state – Agra, Varanasi and Lucknow.
Agra (Shilpagram)
- Cost: Rs 128.85 crore
- Area: 11.53 acres
- Objective: Nationwide branding of products of Braj, Agra, Firozabad and surrounding districts.
Varanasi (Ganganagar Colony)
- Cost: Rs 154.71 crore
- Area: 1.46 acres
- Features: New global market for Banarasi sarees, Zari-Zardozi, wooden toys, Rudraksha and traditional arts of Kashi.
Lucknow (Awadh Shilpgram)
- Cost: Rs 64 crore
- Area: 4.86 acres
- Deadline: By December 2026
- Features: Large market for chikankari, zari work and other local products of Awadh
Increase in employment and new impetus to rural economy
The opening of Ekta Mall will not only increase the sales of local products but will also provide new employment to thousands of people. Artisans, women and youth will get a bigger market, which will give new strength to the rural economy. The recognition received from ODOP is now moving towards national and global expansion through Ekta Mall, which will prove to be a big relief for small craftsmen.