Shahrukh Khan, Aryan Khan and Zerodha’s new business of Nikhil Kamat
The country’s well-known liquor-making company Radiqo Khaitan has partnered with Bollywood superstar Shah Rukh Khan, his son Aryan Khan and Zerodha’s co-founder Nikhil Kamat. Together, they have invested in a new company called Dyavol Spirits. The company will make and sell premium quality liquor such as tequila and scotch. This liquor will be sold in India as well as abroad.
Who has a stake?
Radico Khaitan will have a 45.5% stake in this new company. Slab ventures will have 47.5% stake. In this venture, which includes Shah Rukh Khan, Letti Blagoa, Aryan Khan and Bunty Singh, while Nikhil Kamat will have 5%. Abhishek Khaitan, managing director of Radico Khaitan, said that this company will become a platform that will bring expensive and quality products made around the world to India and will also sell abroad from here. He also made it clear that this partnership will not affect his own business business.
Slab ventures, built about three years ago, are already selling expensive vodka and scotch under the Dyavol brand. Earlier, it used to distribute AB inbev, but now this agreement is over. Now Radico Khaitan will have the responsibility of its marketing and sale.
Shahrukh’s role is not just a name
Slab Ventures co-founder Lati Blagova said that Shah Rukh Khan is not only associated with this business to add names, but he is also fully involved in making products and deciding its quality. He believes that having a famous face for any brand is beneficial, but the most important thing to stay for a long time is the quality of the product.
At the same time, Shahrukh Khan said that to make every big idea successful, the right team and the right energy are required. Abhishek’s experience, Nikhil’s passion and our creative thinking in Dyavol, all of these will prepare a product which will be great and will also fulfill the needs of the coming time.
Expensive liquor market small in India
India is the world’s largest liquor -drinking country, where 410 million cases of alcohol are consumed every year. Despite this, expensive and luxury liquor share is only 2%. The big reason for this is heavy tax on liquor coming from outside. In the country’s 1.4 billion population, half of the people buy only cheap and branded liquor. However, there are about 150 million people who can buy expensive and good quality liquor. These people can move this market forward.
Wine business film stars are investing money
In the last few years, many film stars have invested in alcohol business. Sanjay Dutt and Ajay Devgan stake in Cartel Bros, which sells expensive whiskey called Glenwalk and Glenjarney. Recently, Ranveer Singh has started ABD Mestro in collaboration with Allied Blenders and Distilers.