Market size of chocolate
National Chocolate Day is celebrated every year on 28 October. This day is to celebrate chocolate as the favorite flavor around the world. Even in India, people celebrate it by giving gifts to each other. The day is a celebration of everything related to chocolate, including enjoying different types of chocolate such as bars, candies, cakes and its health benefits. But do you know the size of chocolate business in India?
According to a 2025 report on India’s chocolate market by Mordor Intelligence, the market size is projected to grow from US$2.48 billion in 2025 to US$3.58 billion by 2030, registering a CAGR of 7.63%. Rising disposable income, changing consumer preferences and increasing awareness towards health and nutrition are changing the way Indians consume chocolate.
This growth is being driven by increasing demand for premium chocolates, dark and functional chocolates, and digital change in distribution. Customers are seeking out chocolate not only for enjoyment but also for their health benefits, with sugar-free and high-cocoa content options becoming popular. Retail structures and online platforms are also expanding their chocolate offerings, thereby broadening the reach of customers.
Indian chocolate market trends
- Increasing demand for healthier chocolate options- With over 101 million diabetes cases in India by 2023, a large portion of Indian consumers, about 44%, are now willing to pay more for chocolate considered to be healthier. This includes sugar-free chocolate, organic variants and dark chocolate with high cocoa content. As a result, manufacturers are prioritizing clean labels, natural sweeteners, and useful ingredients like nuts, dried fruits, and cocoa butter.
- Growth of Premium Banana and Artisan Chocolate- Indian customers are gradually shifting towards premium and special chocolates instead of mass-market chocolates. Brands are leveraging unique flavours, attractive ingredients and appealing packaging to attract customers looking for luxury or occasion-specific options. This is especially clear in urban markets and metro cities, where boutique chocolate stores and high-end retailers are making inroads,
- Boost to digital change and quick-commerce- Online chocolate sales are continuously increasing, which is due to the increasing reach of the Internet (48.7% in 2023) and the growth of e-commerce and quick-commerce platforms. A big jump in sales has been seen in events like Valentine’s Day. For example, Blinkit reports selling more than 2,000 chocolates per hour during its 2023 celebration. Customers, especially women, are increasingly ordering chocolates online, a sign of growing trust in digital shopping.
- Youth driven demand and creative packaging- More than 65% of India’s population is below 35 years of age, hence young customers are playing a big role in shaping the demand. These customers like funky flavours, toy-filled chocolates and limited edition options. Brands are taking advantage of this by releasing specially designed festive packs and products for festivals like Rakshabandhan, Diwali and Valentine’s Day.