Aleister Black only recently returned to WWE after a disappointing first run. Since his comeback, the creative team has booked him strongly, presenting him as a dangerous force on the blue brand. Right now, WWE seems intent on rebuilding his aura before placing a championship around his waist. With his ongoing feud against Priest, Black has plenty of momentum without needing the United States Title.
Non‑title rivalries can often be just as important, and this one allows him to grow in stature before eventually being positioned as a champion. Once his storyline with Priest concludes, WWE can transition him into a title chase with stronger fan support behind him.