People attacked expensive goldImage Credit source: gemini
This time record sales of gold and silver have been recorded on Dhanteras. Amid record prices of gold and silver, it was feared that sales this time would be sluggish, but exactly the opposite happened. In terms of volume, sales remained almost the same as last year, but in terms of value there was an increase of more than 25% due to the huge jump in prices. Despite 65% rise in gold prices and 81% rise in silver prices, people’s enthusiasm did not diminish. This is not just a purchase, but a sign of a strategic investment.
This time there was demand for gold coins
Experts say that this year customers mainly turned towards gold and silver coins. The reason behind this is very clear. People feel that this rise in prices will continue in future also, so they want to make profit by buying now. The second big reason is the huge making charge on jewellery. Long queues were seen to buy coins from Mumbai’s Zaveri Bazaar to many parts of the country.
in this market Dhanteras But the highest demand was for 24-carat 10 gram gold coins. Their price was approximately ₹ 1.40 lakh per coin. There is a tradition of buying valuable things considering Dhanteras as auspicious and this year people capitalized on it as an investment opportunity. Whereas, if we talk about jewellery, the demand for light designs was high. Lighter items of 22 and 18 carats were best sold, while younger customers also liked the slightly lower priced 9 and 14 carat options.
Gold and silver worth Rs 60,000 crore sold on Dhanteras
In fact, many customers had earlier postponed their purchases thinking that perhaps the prices would fall. But when there was no improvement in prices and all economic indicators were pointing towards new record highs, people lost patience. Colin Shah, Managing Director of Cama Jewellery, says that now people have come out to buy gold because they have understood that the prices will probably not come down.
Let us tell you that on the day of Dhanteras 2025, tremendous shopping was seen across the country. It is estimated that Indian customers spent around Rs 1 lakh crore. According to trade organization ‘CAT’, the sale of gold and silver alone was around Rs 60,000 crore, which is 25% more than last year. This time the price of gold increased by 60% and crossed Rs 1,30,000 per 10 grams, but despite this, buyers flocked to the bullion markets in large numbers.