Actress Aditi Rao Hydari, who is awaiting the release of her upcoming film Parivarik ManuRanjan, has shared her views on contemporary film promotion strategies, stressing that marketing cannot compensate for a poorly made film.
Speaking to IANS alongside co-star Pankaj Tripathi during the film’s promotional activities in Mumbai, Aditi compared filmmaking and marketing to preparing and presenting food. She said that just as garnishing cannot rescue a badly prepared dish, promotions alone cannot make up for a lack of quality in a film.
She said, “I have not learnt filmmaking so, pardon me but, I feel that like how we make food, if we are not putting the right ingredients, and not giving that recipe be it khichdi or biryani the desired time and attention then it won’t turn out good. You will reject it after a few bites irrespective of its presentation. The work we do, what we make is an art form. We are part of an artistic industry. So we should put artistry in our work while making a film”.
The actress emphasised that filmmakers should believe in their stories, understand the purpose of their casting choices and approach their work with conviction. She said marketing could not fix a film if the makers had not invested enough love and effort in creating it.
“First, we have to make it really well then we have to sell it. You taste it, you love it, you come back for more. A good story will eventually find its audience. Even if a good story doesn’t work at the time of release, it will have a long shelf life”, she added.
Parivarik ManuRanjan, featuring Aditi Rao Hydari and Pankaj Tripathi, is scheduled to premiere on SonyLIV on November 13, 2026.