At the launch, Kumar will also release a handbook explaining the campaign’s objectives, activities and implementation plan. It will set out the roles of state governments, district administrations and community institutions to help coordinate the programme across the country.
The Department of Social Justice and Empowerment will also sign two memoranda of understanding (MoUs). The partners are Shri Ram Chandra Mission and Adhyatma Vigyan Satsang Kendra, Jodhpur.
The agreements will support programmes for the overall well-being of senior citizens, including meditation, yoga and other wellness activities.
The partnerships will also promote interaction between generations through community programmes and awareness activities. These may include pledge drives and walkathons, according to the ministry.
Who can take part in the campaign?
The ministry has invited citizens, schools, colleges, universities, youth groups, non-governmental organisations (NGOs), resident welfare associations, community institutions and corporate social responsibility (CSR) partners to join the campaign.
Through the Vayo Samman Rashtriya Abhiyan and its volunteer network, the Centre aims to make the welfare of senior citizens a shared community responsibility. The campaign places emphasis on regular interaction, exchange of knowledge and mutual respect, while giving young people an active role in helping older citizens live with dignity and remain connected to society.
(With inputs from agencies)