New Delhi: A new study by MIDiA Research shows that Rockstar Games’ upcoming title, GTA 6, could struggle to achieve higher revenue with the launch price at $100. The game may fetch higher at the traditional rate of $69.99. A survey of more than 2,000 gamers in the United States discovered that an increase in price would drastically decrease the number of prospective customers.
The results highlight how delicate consumers are to the prices of the games, even of a blockbuster like Grand Theft Auto. Although the official price has not been announced by Rockstar, the analysis gives an initial understanding of the expectations of the fans. The price decision is potentially a significant influencer with the release of PlayStation 5 and Xbox Series X/S, which is scheduled to be May 26, 2026.
‘Optimal’ price point
MIDiA Research has found the optimum GTA 6 price to be $70. According to Perry Gresham, Head of Data at MIDiA, a price of $100 is even leaving money on the table. As Brandon Sutton, Games Analyst at MIDiA, put it, the survey indicates that GTA 6 has a wide audience, with 59% of those polled saying that they are interested in buying the game. This contributes to it being a good testament of consumer behaviour due to price.
Survey insights: Fans favour $70
This survey showed that 60 percent of the prospective customers would definitely or likely buy GTA 6 at a price of $69.99. Only 35% were interested at the price of $99.99, with only 16% willing to pay $149.99. On the other hand, interest rose to 79 percent at a lower price of $49.99. These results imply that an excessive increase in price may discourage a number of fans, and this will affect the revenue.
The ultimate price has not been declared yet, so that will get lower at the time of launch. The research is also a warning note that even big names cannot be sure of charging whatever they want since they have to keep the consumers in mind.