Rolls-Royce Motor Cars has brought its signature luxury to the French Riviera, unveiling an immersive summer experience from July 28 to August 3. The exclusive programme, set against the glamorous backdrop of Saint-Tropez, reaffirms the brand’s commitment to being present in the world’s most rarefied and aspirational destinations.
‘The week-long affair will take place at some of the Riviera’s most celebrated addresses, including La Rserve Ramatuelle and Althoff Villa Belrose, offering a curated mix of private appointments, hosted dinners, and soires. Each venue was chosen to reflect the refined tastes and summer habits of Rolls-Royce’s global clientele.
Guests will also have the rare opportunity to explore the marque’s contemporary Bespoke motor cars, navigating the iconic sweeping coastal roads once favoured by Sir Henry Royce himself. A highlight of the programme includes an exclusive Rolls-Royce moment at the famed Nikki Beach, celebrating the joie de vivre that draws the world’s elite to the Cte d’Azur.
“Our summer programme in Saint-Tropez is a considered extension of our wider philosophy – to ensure our clients are never without the community, hospitality and access that Rolls-Royce provides, wherever they are in the world. Through this series of elegant engagements, set in some of the Riviera’s most sought-after addresses, Rolls-Royce affirms its role as both a curator of exceptional motor cars and a meaningful part of our clients’ lives,” said Boris Weletzky, Regional Director for the UK, Europe, and Central Asia.
A discreet hospitality space will be available at each address, providing an elegant environment for connection and celebration.
The event serves as a sophisticated extension of Rolls-Royce’s global brand philosophy: blending timeless craftsmanship with personalisation, exclusivity, and curated lifestyle experiences.