Currently, gold prices are at record level. This increase has not been seen immediately. For the past several months, the prices of gold have been seen increasing. In the current year, gold prices have seen a rise of about 55 percent. Due to which there was a lot of seen in the demand for gold. But in the last two weeks, there has been an increase in demand for gold jewelery. Experts believe that the people of the country have accepted that the price of gold is not going to come down soon. In such a situation, in many parts of the country, instead of 22, 18 carat gold has started taking jewelery. By the way, the demand for 22 carat gold is still being seen in South India. Let us also tell you what has been said in the report.
Prices are not expected to reduce
Ajay Chawla, the country’s largest jewelery chain, Tata’s Tanishq’s seeto Ajay Chawla said that after four months of lethargy, the demand for gold and gold jewelery has been seen in the last two weeks. Consumers have realized that high prices are not going to decrease soon. Chawla said that consumers have started purchasing gold as there is no hope of falling prices. He said that in the last two weeks, after a gap of about four months, good purchases have been seen. Chawla will take over as MD of Tanishq’s holding company, Titan Company from January 2026. According to the India Bullion and Jewelers Association (IBJA), the demand for gold on this Dussehra declined by 25 per cent to 18 tonnes as compared to the previous year due to continuous rapid speed in gold prices. However, the value has seen an increase in value due to the increase in prices.
More demand for 18 carat
Gold prices have increased by 13.44 percent in the last one month. According to IBJA, the price of gold on Tuesday was Rs 1,19,967 per 10 grams. With 3 percent GST, consumers will have to spend Rs 1,23,567 for 10 grams of gold. Chawla said in the ET report that in Tanishq, there is a good demand for 18 carat jewelery among customers, in which North India is at the forefront, followed by East and West. However, consumers in the south still prefer 22 carat jewelery. Chawla said that we hope to be good for the third quarter (October-December). We cannot give any figures right now. We always have more targets.
Exchange program
Tanishq is also betting on the old gold exchange program. Chawla said that about 25,000 tonnes of gold has been lying useless in the lockers of Indian families. We are trying to extract some part of it so that the dependence on import is reduced and the difference of trade deficit at a time when high tariff problems of America are causing problems. Over the years, more than 3 million Indians have participated in Tanishq’s Gold Exchange Program and have recycle about 1.7 lakh kg of gold. 40 percent of the company’s business is now operating this exchange program. Chawla said that rising prices of gold have also promoted investment demand in this precious metal. He said that gold prices have increased by 50 percent in the last one year. That’s why people now understand it as an important asset class. It acts as a rescue in indefinite time and hence people are investing in gold coins.