Patanjali claims that it is contributing to the vision of self -sufficient India by obtaining raw materials directly from local farmers, strengthening them digitally and supporting women entrepreneurs across the country. The MSME sector sector plays an important role in the Indian economy, which contributes more than 30 per cent to the country’s GDP and generates employment for millions of people.
According to Patanjali Ayurved, the company has been at the forefront of strengthening the sector and promoting local business. Through its various initiatives, Patanjali says that it is strengthening both rural and urban entrepreneurs as well as helping to realize the dream of self -sufficient India.
The company said, “Patanjali’s biggest contribution is reflected directly in the purchase of raw materials from local farmers and producers. The company receives herbs, grains, oil and other raw materials from farmers, which increases their income. This step not only provides financial assistance to MSME, but also increases employment opportunities in rural areas.
Patanjali Food and Herbal Park in Haridwar has become a major center for local communities, where farmer groups, panchayats and self -help groups are encouraged to engage in cooperative farming. This has created employment for hundreds of people and the rural infrastructure has improved.
What is Kisan Samriddhi Yojana?
The company further claimed that Patanjali has launched ‘Kisan Samriddhi Yojana’ to strengthen the farmers digitally. Under this scheme, farmers get access to state -of -the -art techniques like mobile apps, which get information about smart yoyal analysis, weather forecasting and real -time market price. These tools help them make informed and profitable decisions. In addition, Patanjali has partnered with Fintech companies to provide invoice-based financeing, which helps MSME to get immediate working capital. This helps small businesses to manage inventory and cash flow effectively.
Focus on women entrepreneurs
Patanjali says that it provides special assistance to women entrepreneurs by providing reach to organic farming training and digital tools. This has open self-employment opportunities for women in rural and semi-urban areas. Initiatives like Patanjali’s indigenous center and Ayurvedic clinics help local entrepreneurs to start and grow their business. The company’s strategy, as stated, is not only limited to the sale of products, but also focused on making local communities self -sufficient.
Motivating MSME and local business
Patanjali says that these initiative not only promotes economic development, but also bridges the gap between rural and urban areas. The company’s slogan ‘Blessing of Nature’ reflects its mission to promote Indian culture and Ayurvedic values. Patanjali’s strategy has made it a source of inspiration for MSME and local business, one of the fastest growing FMCG brands in India.