The Tata Curvv has been on Indian roads for a while now, and it’s carved a space for itself in the crowded compact SUV segment. Its sharp coupe-like design and tech-packed cabin may have caught your eye already – but if you’re seriously considering buying it now, here are five standout features that make the Curvv worth a second (or final) look.
Whether you’re a first-time buyer or simply curious about what sets this model apart from the crowd, these are the details that matter.
1. You Can Customize Your Curvv – From the Ground Up
Not every car gives you this level of control: Tata lets buyers build their Curvv using an online configurator, choosing the features, trims, colors, and tech packages that match their needs – and budget.
With prices starting at ₹10 lakh, this “build-your-own” approach helps buyers avoid overspending on features they don’t need. It’s especially useful for buyers who want to strike the right balance between affordability and functionality.
2. It’s One of the Safest Cars in Its Segment
Safety isn’t just a spec – it’s a statement. The Tata Curvv proudly carries a 5-star rating from Bharat NCAP, India’s official crash-test authority. For families and new drivers, that’s a major reassurance.
This rating isn’t just about airbags – it reflects solid crash protection, structural integrity, and pedestrian safety, putting the Curvv ahead of many rivals in this price range.
3. Smart Driving Tech Usually Seen in High-End Cars
Here’s where the Curvv steps into the future: it includes Advanced Driver Assistance Systems (ADAS) features that are still rare in this segment. These include:
- Adaptive Cruise Control with Stop & Go – adjusts to traffic conditions, making highway and city driving less tiring
- Automatic Emergency Braking (AEB) – the car will brake automatically if it detects a likely collision
- Rear Cross Traffic Alert (RCTA) – warns you of traffic coming from the sides while reversing, which is especially useful in busy parking lots
These systems don’t make the car self-driving, but they do offer a meaningful safety and comfort boost.
4. Warranty Coverage That Makes Ownership Easier
Tata backs the Curvv with a 3-year or 1,00,000 km warranty, which is fairly standard – but reassuring, especially for buyers concerned about long-term reliability.
While the brand has improved its after-sales experience over the years, the inclusion of extended warranty options through dealerships also makes ownership a little less stressful.
5. A Future-Focused, Feature-Heavy SUV Without a Premium Tag
The Curvv stands out as a “thinking person’s SUV.” It looks futuristic, yes – but it’s also functionally smart. From its high-mounted touchscreen interface to dual-clutch automatic variants and connected car tech, it’s clearly aimed at buyers who want more than just fuel economy.
This makes it particularly appealing for younger, urban buyers who are shifting away from basic hatchbacks and want something more versatile and forward-looking without jumping to the premium segment.
The Tata Curvv isn’t new, but its relevance has only grown stronger – especially as buyer expectations around safety, technology, and personalization continue to evolve. For anyone stepping into the market now and wondering if the Curvv is worth considering, the answer might be: yes, especially if you care about what your car can do – not just what it looks like.