Is ‘Welcome To The Jungle’ already a hit before its release? How Akshay Kumar played the big game even after taking low fees? Did the deal worth crores make the film a safe project even before its release? Why Ranveer Singh, Shahrukh Khan are already adopting Akshay Kumar’s business model? And how is the franchise’s buzz holding up?
Akshay Kumar’s most awaited film ‘Welcome to the Jungle’ is in the headlines even before its release. According to reports, the film has earned more than Rs 100 crore from OTT, satellite and audio rights, due to which a major part of its cost has already been recovered. This film is the third installment of the ‘Welcome’ franchise, for which tremendous craze is being seen. Akshay Kumar has adopted a profit-sharing model for this project by charging very low fees, which shows the new business trend of Bollywood.
‘Welcome to the Jungle’ collected crores of rupees before its release
A story in Free Press Journal reportedly reported that the makers have finalized a deal worth around ₹120 crore for the film’s OTT, satellite, audio and other rights. The report quoted a trade source as saying that after this deal, the box office pressure on the film has reduced considerably and the producers are already in a secure position. The report further quoted sources as saying that the strong popularity of the ‘Welcome’ brand has given the film a huge pre-release value. The memories of 2007’s ‘Welcome’ and 2015’s ‘Welcome Back’ are still alive in the audience, which is directly benefiting the third part. This is the reason why the film has become a big topic of discussion even before its release.
Akshay Kumar’s fees and his new business model
The report also claims that Akshay Kumar has taken only Rs 1.8 crore as upfront fee for this film. But they have added a profit-sharing clause, which will give them a huge benefit if the film becomes a hit. According to the report, Akshay may get around 72% of the IPR (Intellectual Property Rights) earnings of the film, while the producers will keep 28%. This model is now becoming a new trend. Superstars like Shahrukh Khan, Salman Khan and Aamir Khan have already been adopting this strategy. Ranveer Singh had also chosen a backend deal in ‘Dhurandhar’ by taking low fees, due to which he got the direct benefit of the success of the project.
When will ‘Welcome to the Jungle’ be released?
‘Welcome to the Jungle’ is directed by Ahmed Khan and the film will be released in theaters on June 26. The star cast of the film includes many big stars including Sunil Shetty, Paresh Rawal, Johnny Lever, Arshad Warsi, Jacqueline Fernandez, Disha Patani, making it a multi-starrer entertainer.