Joho Corporation has launched India’s indigenous messaging platform Arattai. In the last few days, it is becoming increasingly popular among the people. This app is also being called Desi WhatsApp. Know everything about the Artertai platform.
What is arattai: Arthai, a messaging platform built in India, is currently in discussion. It is an instant messaging app developed by Joho Corporation in India, designed as a safe and user-fired option of global platforms such as WhatsApp. Given the way it is becoming popular for the last few days, people have many questions in their minds. 10 Know everything about Artertai messaging app in questions and answers.
Question- What does the word ‘Arthai’ mean?
Answer- ‘Arthai’ is a Tamil word, meaning ‘casual conversation’ or ‘chat’. Through this app easily and without any restriction, talks can be done through messaging each other.
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Question- Who is promoting Artertai?
Answer- Under India’s indigenous and digital sovereignty initiative, Artti is being officially promoted by several government personalities associated with the Government of India including the Union Education Minister.
Question- What are the main features of Artertai?
Answer- The major features of Artertai include text and voice messaging, audio/video call (end-to-end encrypted), group chats, stories, channels, media/file sharing and multi-device support up to 1000 members.
Question- Is the Arattai app safe?
Answer- End-to-end encryption is used for voice and video calls on Arattai. However, the text messages are not yet fully ended-end encrypted, which can affect the privacy of sensitive convection.
Question- Where is the users’ data stored in the ARATTAI app?
Answer- Arattai users’ data is specially stored in India, which follows National Data Privacy Standard and reduces Dependency on foreign servers.
Question- Can Arattai be used on multiple devices?
Answer- Yes, this app supports logins on 5 devices including mobile, desktop and even Android TV for an easy cross-platform experience.
Question- Is Arattai’s use free right now?
Answer- Arattai is completely free. There is no membership fee for this nor is there any advertisement based monetization. This app neither tracks nor sells personal data.
Question- Is Arattai popular in India?
Answer- Arattai became the top social networking app in India’s app store in September 2025. During the download, it also left behind the world’s most famous messaging app Whatsapp and other apps for some time.
Question- What are the current limits of Arattai?
Answer-According to the information that is right now, the lack of end-to-end encryption, rapidly growing users include Temperary server overload and sometimes OTP or contact sink delay. Zoho is actively working to improve it.
Who is the owner of Arattai App?
Arattai App is created by Zoho Corporation, headed by Sridhar Vambu. Its headquarters are located in Chennai, the capital of Tamil Nadu. Sridhar Vambu has done B.Tech from IIT Madras. He then reached New Jersey, USA for further studies, where he received a degree from Princeton University. He has also worked in the US company Qualcomm for some time. He later quit his job and started his own company Adventnet in 1996. However, in 2009 he changed it to Joho Corporation.
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