Music maestro AR Rahman has called for a more positive portrayal of Kashmir in Bollywood films, urging filmmakers to focus on the Valley’s natural beauty, peace and cultural richness rather than violence and its troubled past.
Speaking to the media on the sidelines of the International Film Festival of Jammu and Kashmir, Rahman said cinema could play an important role in presenting Kashmir through a positive lens and showcasing its scenic landscapes.
Asked whether Bollywood should increasingly choose Kashmir as a filming destination, the National Award-winning singer and composer said filmmakers should highlight the Valley’s beauty and peaceful environment.
“That’s a very good point. I think that’s what should happen from now. They should bring the beauty and the peace when you see nature as a positive thing rather than talking about violence or the past. The past is past, and the future is bright,” Rahman said.
Describing Kashmir as a place blessed with natural beauty, Rahman also welcomed the organisation of an international film festival in the Valley.
“Kashmir is a beautiful place, and it’s blessed. So having an international film festival is commendable and everybody can see the beauty of Kashmir and the vibration of Kashmir,” he said.
Rahman expressed hope that the festival would gain international recognition and attract more visitors who could experience the hospitality of the Kashmiri people.
The Oscar-winning composer also revealed that his current visit to Kashmir was connected to an advertisement shoot.
“I’ve come for an ad. I’ll tell you what it is. We enjoyed shooting the ad; we just finished it,” he said.
Rahman further hinted at plans for a future musical engagement in the Valley, including a possible live performance.
“We have some plans, and we are talking. Hopefully, I want to come and perform here,” he said.
The composer also expressed interest in collaborating with Kashmiri artistes and exploring the region’s rich folk and traditional music.
Recalling his association with Kashmir during the making of ‘Rockstar’, Rahman said he had recorded local women singing traditional folk songs for the film, with the recordings subsequently used in the movie.
“I came here for ‘Rockstar.’ I recorded the ladies singing folk songs, and we used it in ‘Rockstar.’ We want to come and do more things here,” he said.