Symbolic picture.
Whether it is the center or the state government, the sale of liquor earns a lot of money. There is also the reason for this. Alcohol is taxed from both places. Even after that, there is no shortage in the sales of alcohol. But there is also a place across the country, where not a single rupee is taxed on alcohol. Due to which there has been a new record of selling liquor there. In fact, not only passengers are flying from the Indian airport. Rather, liquor brands are also being sold rapidly. According to IWSR Drinks Market Analysis, India’s duty-free and travel retail volume recorded a 13 per cent increase in 2024 as compared to the country’s domestic beverages sector, while local shops have seen this increase of only 6 per cent.
Tremendous growth in sales
Whiskey, which had a three-fourth stake in sales, saw a growth of 12 per cent, while the performance of this category in the Indian domestic market declined by 8 per cent. In IWSR, GTR’s Senior Insight Manager, Charlotte Ready said that in the next 5 years, the number of Indian passengers is expected to grow up to 50 per cent and grow in the sales of Vevarage Alcohol. Because of which Indian passengers will be important for the future success of Global Travel Retail (GTR). This is happening at a time when GTR is becoming a Goth engine for beverages companies. The special thing is that at present, the alcohol industry is facing stable sales. While the consumption of Global Total Banorous Alcohol (TBA) is expected to be stable between 2024 and 2029. IWSR hopes that the amount of GTR will be seen 3 percent and 4 percent growth in Asia.
Why is the sale growing
India’s growing middle class, rising disposable income and changing consumption patterns are giving a new look to retail dynamics at the airport terminals. Reid said that India’s disposable income and travel demand is increasing rapidly in other countries, and this will bring a new change in consumer spending and increase demand in the global consumer market. He further stated that Indian consumer price and utility based behavior are moving from brand awareness and experienced expenses, with Generation Z and Millennial Consumers in the leading role.
Amar Sinha, COO of Radico Khaitan, said in a media report that the time spent at the passenger airport is using brands, especially premium and luxury options. He said that people have enough time to see and understand the brand before shopping at the airport. In airports around the world, especially in premium and luxury segment, are the best way to popularize brands.
How much increase in scotch and whiskey
In 2024, Scotch sales increased by 11 per cent and US price competitive standard sales increased by 8 per cent, while Indian whiskey sales increased by 10 per cent, while the price increased by 18 per cent even more rapidly. Nevertheless, the Indian whiskey remained a small player in Georch, which contributes less than 2 percent to the sale of whiskey. Reid said, “Until about three years ago, the shelf space of Indian whiskey in GTR was relatively low, there was almost no attendance in this channel, but as consumers are increasing the scope of their products, it has started changing. Vodka sales increased by 48 per cent in 2024-which is about three times the growth of domestic markets.