Brand Value
Whenever an advertisement comes on TV, we often see cricketers, actors and big celebrities in them. These celebrities are not only our source of entertainment, but they have also become a big means of crores for brands. In 2024, the total brand value of India’s top 25 celebrities has reached about 2 billion dollars i.e. about Rs 1.77 lakh crore.
Kohli, Ranveer and Shahrukh: at the forefront
Cricketer Virat Kohli is at the top in this list. His brand value has reached 231.1 million dollars i.e. about 1900 crores. There has been a slight increase of 2 percent compared to last year. Can say that Kohli is not only on the cricket field but also in the advertising world.
Ranveer Singh is in second place, but his brand value has come down from $ 203.1 million (1665 crore) to $ 170.7 million (Rs 1398.74 crore). This means that there has been a slight decline in Ranveer’s brand value. At number three is Shah Rukh Khan, whose brand value has increased by 21 percent. Now his brand value has reached $ 145.7 million (Rs 1194 crore). There is a marketing of big brands in the name of Shah Rukh Khan and his glamor is still liked by people.
Bollywood actresses are also involved
Alia Bhatt is in fourth place in this list, whose brand value is $ 116.4 million. Actresses Kriti Sanon and Tamannaah Bhatia have also moved forward in this list. Kriti has moved from 27th place to 19th place, while Tamanna has reached number 28 to 21st. Ananya Pandey has also jumped from the 46th to 25th from the 46th, which is a big sign of her popularity. In the top 25, Rashika Mandana is at 15th position, her brand value is $ 58.9 million.
Cricketers’ fire
Many other stars in the list have also increased their brand value. Cricket veteran Sachin Tendulkar is at number five, whose brand value has increased from $ 91.3 million to $ 112.2 million in the previous year. Apart from this, Jaspreet Bumrah is ranked 22nd.
Brand value is increasing gradually but firmly
The total brand value of the top 25 Indian celebrities in 2023 was around $ 1.9 billion, which increased to $ 2 billion in 2024. However, this growth rate has come down from 15.5 percent to about 5 percent, which shows that the market is not as fast as it was earlier. Nevertheless, big names like Virat Kohli, Ranveer Singh, Shah Rukh Khan are holding their hold in the brand market.