The World Cup is over. Live streaming of World Cup 2023 was happening for free on Disney + Hotstar. Despite showing the matches for free, Disney Hotstar has made a profit of crores of rupees. The final match of India-Australia was played on Disney-Hotstar on Sunday. This match was watched live by 5.9 crore viewers simultaneously. Due to these figures, the OTT platform has broken all the records till now. At the same time, Disney-Hotstar has also earned bumper earnings from advertising during this period. But will India’s defeat affect Disney-Hotstar’s earnings? Let us know.
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Record 5.5 crore people watched the match
On Sunday, 5.5 crore people watched the match live on Disney-Hotstar for free. However, soon the wickets started falling like a pack of cards, especially after the dismissal of Virat Kohli, the viewership dropped to 4.6 crores within a few seconds.
When Australia came out to bat, the number of spectators started increasing again. Especially when India took two major wickets of Australia during the powerplay.
According to Disney-Hotstar, with this record, the record of 5.3 crore viewers made in the semi-final match between India and New Zealand was also broken. Earlier, the highest number of 4.4 crore viewers watched the India vs South Africa match live simultaneously. At the same time, the match played between India and New Zealand on October 22 was watched live by 4.3 crore viewers simultaneously, while the India vs Pakistan match was watched simultaneously by 3.5 crore people.
advertising revenue
If reports are to be believed, during the World Cup final, Disney-Hotstar had increased the advertising rate to Rs 35 lakh per 10 seconds. Since the India-Australia final was the biggest match. So this is the biggest opportunity for earning, so it is difficult to estimate the rate of the star. Due to this he had laddu in both his hands. Even if he doesn’t earn from subscription, he has earned from the amazing increase in views and users.
