Gemini AI now on Google TV: Smarter recommendations, recaps and conversations

New Delhi: Google is beginning to roll out its Gemini AI assistant to Google TV devices, with the first product being the new QM9K series TVs released by TCL today. The expansion comes after the update it received last week that allowed Gemini to be used in Chrome, which expanded its presence to more parts of the Google ecosystem. The AI will introduce the conversational feature to Google TV, which is beyond the conventional voice commands provided by Google Assistant. Users are now able to request show suggestions, browse by imprecise descriptions or even get an episode recap of episodes they have not watched.

This will be a major move in the AI strategy of Google, which will make Gemini not only a search engine. It is capable of entertainment searches on Google TV and more general questions, like ‘What is a dessert I can prepare in less than an hour?’ to ‘Why do volcanoes erupt?’ The answers will be displayed on the screen and will be read aloud, usually with suggestions of similar YouTube videos. This aspect is meant to make TV shows interactive and personal.

Expanding beyond TCL TVs

TCL is the only manufacturer to release Gemini today with its QM9K series. Google has, however, affirmed that additional devices will be supported in the later part of this year. These are the Google TV Streamer 4K, the Onn 4K Pro offered by Walmart and some 2025 products of TCL and Hisense.

The action is timed when the rivalry in the smart television arena warms up. Samsung and LG declared their plans to add Copilot AI by Microsoft to their new models at CES 2025. As several tech giants build AI assistants into televisions, the living room is becoming the next frontier of AI adoption. In the case of Google, taking Gemini to the TV screens is one of the methods of ensuring that users are entertained, informed, and not bored of their tasks even though they are on their couch.