Neeraj Chopra Takes on New Role as Co-Owner of UBS Athletics Kids Cup

Previously, he served as the program’s Ambassador for two seasons. This new role aligns with Neeraj’s goal of motivating children across India to engage in sports and lead active lifestyles, as stated in a recent announcement.

The UBS Athletics Kids Cup stands out as one of India’s most significant grassroots initiatives, aimed at introducing children to sports through enjoyable, inclusive, and accessible competitions. The program has successfully involved over 250,000 children from more than 2,500 schools across five cities.

Neeraj Chopra’s Vision for the Future

Neeraj Chopra expressed, “Having witnessed the positive impact of the UBS Athletics Kids Cup over the past two seasons, I believe every child should have the chance to discover and showcase their talents. Transitioning to Co-owner felt like a natural progression, as I am genuinely invested in the vision we are creating together.”

“Our goal is to inspire one million children to take up sports. I am eager to share my experiences with kids, teachers, and schools, as increased participation can lead to the emergence of future champions,” he added.

Aiming for Growth and a Stronger Sporting Culture

With Neeraj Chopra stepping in as Co-Owner, the UBS Athletics Kids Cup is set to enter a new growth phase, aspiring to reach one million children throughout India. The initiative not only aims to introduce youth to sports but also seeks to foster confidence, discipline, and lifelong engagement in athletics, thereby nurturing a robust sporting culture from the grassroots level.

The UBS Athletics Kids Cup has quickly become one of India’s premier grassroots sports programs, providing children with opportunities to participate in enjoyable, inclusive, and accessible events. Notably, nearly half of all participants are girls, highlighting the initiative’s commitment to making sports available to every child.