New Delhi: NxtQuantum Shift Technologies has introduced a pair of affordable prices under the Ai+ brand, the Pulse priced at Rs 4,999 and the Nova priced at Rs 7,999. These are the introductory prices for the devices, which have MRPs of Rs 7,999 and Rs 10,999. The former head of Realme and Honor in India, Madhav Seth is the CEO and Founder of NxtQuantum Shift Technologies, who has ambitious plans for bringing in smartphone production to India at the component level, with the initial models being designed, engineered and manufactured in India, ensuring that the economies of scale does not funnel most of the profits back to China.
The devices focus on the aspects of smartphones that consumers care about the most, the chipset, display, camera and battery. Although the devices are Made in India, Seth does not want to use the claim just as a marketing point. The introduction of these fresh new devices are an attempt to shatter the strong hold on the market by a few players who make extremely similar devices, with the innovations being restricted to changing the back panels of the smartphones.
Made in India, for the World
Both the devices are free of bloatware and ship with the NxtQuantum OS built on the foundation of Android 15. The devices are aimed at those who are privacy conscious, with granular control options to turn off access for all applications. The data gathered from users stays within the country, on MeitY-approved Indian cloud servers. NxtQuantum is working closely with Google to block harmful links from showing up to consumers who may not be that tech-savvy, and hosting all user data in India. The end result is that consumers get the best tech for the best prices. Both the phones are clearly built to be utilitarian, and are not lifestyle products, but there are plans to introduce devices in the higher segments in the future as well.