FMCG companies have reduced the prices of household goods.
The government has refined GST. After which, now the prices of their products have started cutting the prices of their products on behalf of the big FMCG companies of the country selling household goods. From the country’s largest FMCG company HUL to ITC, Proctor and Gamble and Emami, companies have made the prices of their products cheaper. The new rates will be implemented from September 22. In fact, companies making daily use goods have announced a cut in prices of other products such as soap, shampoo, baby diapers, toothpaste, razor and after-shave lotion from 22 September.
Its purpose is to give the benefit of cuts in goods and service tax (GST) rate to consumers. Companies like Proctor & Gamble, Emami and HUL have released a new price list. This has been informed about this through the website of the companies to their respective distributors and consumers.
According to experts, this festive season is very important for FMCG companies and the government. The reason for this is also, in this quarter it will be known whether the GST reforms increased the earnings of companies or not. Consumption increased in the country or not? Also, the most important thing is whether the country’s economy will benefit from it or not? Let us also tell you which FMCG companies have cut the prices of their products.
Proctor & Gamble how much cheaper goods
Proctor & Gambal has released a revised list of its products. In this, he has reduced the prices of brand products like Vicks, Head and Shoulders, Pantin, Pampters (Diapers), Gillette, Old Spice and Oral-B etc. According to the list, the prices of Wicks Action 500 Advance and Wicks Inhaler have been reduced from Rs 69 to Rs 64, as the GST rate on it has come down from 12 percent to five percent.
Similarly, the company has reduced its shampoo products prices like Head and Sholders and Peante. GST in this category has come down from 18 percent to five percent. The prices of Head and Shoulders Cool Mentall (300 mL) will come down from Rs 360 to Rs 320 from September 22. The prices of Head and Shoulders Smuth and Silky (72 mL) will be reduced from Rs 89 to Rs 79. Similarly, the prices of Panin Shampoo Hair Fall Control and Pantin Shampoo Deep Repair (340 mL) will be reduced from Rs 410 to Rs 355.
P&G India has also reduced the prices of products related to children’s care. In these products, GST on diapers will decrease from 12 percent to five percent and GST on baby wipes will be reduced from 18 percent to five percent. The new rates will be effective from September 22, 2025.
The company is also going to reduce the prices of Gillette and Old Spice. Now the price of Gillet shaving cream regular (30 grams) will be reduced from Rs 45 to Rs 40, the price of Gillet Shaving Brush will be reduced from Rs 85 to Rs 75 and the price of Old Spice of Shave Lional (150 ml) will be reduced from Rs 320 to Rs 284. The price of Oral-B everyday care toothbrush has come down from Rs 35 to Rs 30.
Emami made his goods cheaper
Prices of Emami Boroplus antiseptic cream, Navratna Ayurvedic oil and Zandu Bam etc. are also decreasing. From September 22, the price of Boroplus Ayurvedic Antiseptic Cream (80 ml) decreased from Rs 165 to Rs 155, the price of Navratna Ayurvedic Oil Cool (180 ml) will decrease from Rs 155 to Rs 145, Dermikel Prithi Heat Purder Mental Regular (150 grams) will be reduced from Rs 159 to Rs 149.
Similarly, the price of Kesh King Gold Ayurvedic oil (100 ml) has been reduced from Rs 190 to Rs 178. The price of Jandu Bam (25 ml) has also been reduced from Rs 125 to Rs 118 and the price of Jandu gold silver ChyawanPlus (900 grams) has also been reduced from Rs 385 to Rs 361. Emami has reduced the price of boroplus antiseptic moisturizing sandal soap (125 grams, six pack) in soap from Rs 384 to Rs 342.
HUL has also announced
The country’s largest FMCG company HUL, which makes Daily Use goods, has also announced a reduction in its consumer product range prices including Dove Shampoo, Horlicks, Kisan Jam, Bru Coffee, Lux and Lifeboy Soap from 22 September. The company has reduced the price of Dove Hair Fall Shampoo (340 ml) from Rs 490 to Rs 435 and the price of Dove Serum Bar (75 g) from Rs 45 to Rs 40. With this, the price of Clinic Plus Strong and Long Shampoo (355 ml) has been reduced from Rs 393 to Rs 340 and Sunsilk Black Shine Shampoo (350 ml) has been reduced from Rs 430 to Rs 370.
In soaps, the price of Lifeboy (four packs of 75 grams) has been reduced from Rs 68 to Rs 60 and Lux Radiant Glow Soap (four packs of 75 grams) has been reduced from Rs 96 to Rs 85. The price of closeup toothpaste (150 grams) has been reduced from Rs 145 to Rs 129. In the health drink category, the price of Horlicks Chocolate (200 grams) has been reduced from Rs 130 to Rs 110 and the price of boost (200 grams) from Rs 124 to Rs 110. HUL has also reduced the price of Kisan Katchup (850 grams) from Rs 100 to Rs 93 and Kisan Jam (200 grams) from Rs 90 to Rs 80. The price of Bru Coffee (75 grams) has been reduced from Rs 300 to Rs 270.
ITC also made goods cheaper
Following the decision to improve the existing tax structure in the Economy by the Central Government-led GST Council, the fastest-moving consumer goods (FMCG) company, ITC Limited, the company has decided to give its customers full benefit to its customers in the entire range of its portfolio. ITC Executive Director, B Sumant said that these reforms have been “transformative for both consumer and businesses”, which has made compliance easier and has boosted development.
Sumant said that rationalization of GST rates in various fields will definitely give relief to consumers as it will increase their strength, increase consumption and strengthen investment, development and employment. In ITC, we will reach all the applicable products of GST rationalization. The company said that its FMCG business is spread over various categories and products and reaches about 70 lakh retail shops across India. Sumant further said that necessary steps are also being taken to inform consumers about the upcoming benefits.
Now only two slabs in GST rate
The GST Council has decided to do two slabs instead of four slabs of goods and service tax earlier this month. Now tax rates will be five and 18 percent while a special rate of 40 percent will be applicable on luxury goods. Except for cigarette, tobacco and other related items, the new tax rates will be effective from September 22. As part of the rates to be random, the rates have been reduced on catering and everyday items besides consumer goods like television and air conditioner.