New Delhi: Tata Motors and Dolby Laboratories Inc, one of the leaders in immersive entertainment experiences, have revealed that Tata Motors will be bringing the Dolby Atmos experience to Harrier.ev, which is being deemed to be one of India’s most powerful SUV makers. This partnership will expand Dolby Atmos’ reach in the Indian automobile sector and set a standard in terms of premium in-car audio.
Dolby Atmos is an absolutely new way to experience music and delivers sounds at the best level, enhancing the listening experience. The music through the Dolby Atmos delivers incomparable clarity and depth in terms of sound. With the Indian EV industry in steady growth, the demand for premium in-car entertainment has also seen an increase. In the Harrier.ev, Dolby Atmos will deliver a breathtaking multidimensional sound experience, enhancing the driving experience overall.
The DolbyAtmos in the Harrier.ev will come with built-in compatible applications like Gaana and Audible through Arcade.ev app store which will be integrated into the infotainment system of the vehicle. Dolby Atmos are set to take full advantage of the seating of the fixed speakers in their delivery of the sound, which will be powered by 10 speakers with Harman’s JBL Black audio system. With four powerful 6.5” speakers, four tweeters on the front and rear doors, a mid-range speaker on the dashboard and a deep bass subwoofer in the boot area. Further, there are eight-channel amplifier that ensures rich, dynamic sound.
Karan Grover, who is Senior Director, Commercial Partnership- IMEA, Dolby Laboratories noted, “At Dolby, we are committed to transforming in-car entertainment by working closely with OEM partners to bring premium audio experiences to consumers. Our goal is to make every trip more than just a drive, but an amazing auditory journey that brings users to the centre of the entertainment they love. By combining Dolby Atmos with Tata Motors’ drive for excellence, we’re redefining how entertainment is experienced on the road with a richer and more dynamic sound that moves all around you. As we deepen our presence in India’s automotive space, we will continue to push boundaries of the in-car audio experience, ensuring exceptional entertainment on the go.”
Mr Anand Kulkarni, Chief Products Officer, Head of HV Programs and Customer Service for Tata Passenger Electric Mobility Ltd, Tata Motors said, “At Tata Motors, we consistently work towards introducing features that are not just best-in-class but also make an impact to the experience of the customer. With India’s most powerful Homegrown SUV – the Harrier.ev, we are pushing the benchmark even higher. The introduction of Dolby Atmos to the Harrier.ev gives our customers yet another reason to ‘Delete Impossible’. Now, every journey will not only be seamless but also emotionally enjoyable, thanks to the combination of the Harrier.ev’s supercar-like performance and go-anywhere capability with premium in-car entertainment powered by Dolby Atmos. We are excited about our collaboration with Dolby, and we will continue to bring unparalleled cutting-edge entertainment to our customers.”