New Delhi: CMF by Nothing CEO Carl Pei confirmed that the global marketing of CMF will shift to India. The move underlines India as the most significant and the quickest expanding economy of CMF. Pei posted the news on X, highlighting the increasing power of India in the consumer tech arena. The decision is in line with the strategy of the company to be more present in the region.
It is also a big change of direction at CMF, a sub-brand of Nothing dedicated to affordable high-tech products. The brand will be targeted at India because of the increased demand for innovative devices in the country. X posts are enthusiastic regarding the choice, and users remark that it can support CMF on the international level. The company plans to use India’s dynamic market as a launchpad for its international expansion.
Big move for CMF!
We’re shifting CMF’s Global Marketing to India, its most important and fastest-growing market.
India is playing a pivotal role in the future of consumer tech, and we’re excited to build in India – for the world. 🇮🇳
Join us on this journey. https://t.co/HnyQ7fStGk
— Carl Pei (@getpeid) July 8, 2025
Strategic move to tap India’s potential
The consumer technology industry in India is in rip-roaring form with the youthful and tech-savvy population. The choice of the CMF to base its international marketing in India indicates the faith the company has in the Indian economy. Through centralisation, CMF will be able to learn the local trends and preferences. This enables the brand to develop products that would suit the Indian consumers and have an international perspective.
Boosting the ‘Make in India’ vision
The move supports the ‘Make in India’ programme of the government of India, which encourages domestic production. CMF will develop products for both local and foreign markets in India. This vision is reflected in the announcement made by Pei, as he wants to make India a place of innovation. It will additionally generate employment and boost the supply chain of CMF in the area.
The move by CMF highlights the increasing influence of India on global technology trends. The firm wants to take advantage of the creative power of the people of India to improve its marketing efforts. Targeting India will enable CMF to reach out to a heterogeneous group and create a better international brand name. This step marks a beginning of the new era of the company’s development.