Mega Prince Varun Tej’s upcoming horror-comedy Korean Kanakaraju has entered the final phase of promotions with the movie set to arrive in theatres in a couple of weeks on August 7th.
Meanwhile, the film, directed by Merlapaka Gandhi, has already recovered a major investment through its non-theatrical deals alone.
Produced by UV Creations and First Frame Entertainment on a budget of around 38 crore, the film has secured nearly 26 crore through its non-theatrical business.
This has reduced the financial pressure on the theatrical performance. More importantly, the movie is said to be getting huge deals for theatrical rights as well.
The film’s promotional campaign has played a crucial role in creating positive momentum.
The teaser generated curiosity with its entertaining blend of horror and comedy, while the songs received an enthusiastic response.
With strong pre-release business, increasing audience interest, Korean Kanakaraju is getting ready for release, carrying solid expectations.