Yamaha Motor secured second place in the 2026 motorbike race held at Suzuka Circuit in Japan. It is a prestigious 8 hour race. The company’s CEO said that racing is in Yamaha’s DNA and the learnings from it will promote innovation.
suzuka [जापान]July 24 (ANI): Yamaha Motor finished second in the 2026 motorbike race held at the Suzuka Circuit in Japan. This prestigious event requires riders to race continuously for eight hours, covering a distance of approximately 1,200 kilometers.
What is the Suzuka 8 Hour Race?
It is considered one of the world’s premier endurance motorcycle races and many of the world’s top riders participate in it. Yamaha Motor had fielded two teams in this year’s race. The Yamaha Factory Racing Team consisted of MotoGP riders, making the event a valuable opportunity to gather engineering feedback and further develop their motorcycles with input from world-class champions.
To support and cheer on its teams, Yamaha Motor sent 560 employees to the event, including more than 260 newly recruited employees.
‘Racing is in our DNA’: Yamaha Motor CEO
Motofumi Shitara, CEO of Yamaha Motor, said, “Motor racing is part of Yamaha Motor’s DNA. I hope our new employees will understand the company’s roots and the spirit of racing. Wearing the same blue shirt, we work together as a team. The Suzuka 8 Hours Race is an ideal opportunity for newcomers to experience Yamaha’s heritage firsthand. The technological advancements achieved through racing will be reflected in our products and I hope our new employees recognize that innovation is everyone’s responsibility and bring that spirit to their work.”
New employees shared their experience
Asumi Takasugi, a new employee, said, “The power and dynamic sound filled me with excitement.”
Another new employee, Shunyai Kaida, said, “I was thrilled by the powerful sound and vibration of the engine.”
Another new employee, Yumei Umago, said, “I hope to share this unforgettable experience with customers in my future jobs.”
New employee Yuna Buzoujima said, “Everyone wore the same uniform and were waving the same flag to cheer on the riders. I felt a strong sense of unity and thoroughly enjoyed the experience.”
An eye on future growth and markets
Motofumi Shitara, CEO of Yamaha Motor, said, “As demand grows in overseas markets, motorcycles are becoming more of a hobby than a simple means of transportation. I want to share the culture and joy of riding a motorcycle. In many countries, motorsports are thriving, and I believe this will further increase the demand for motorcycles and other vehicles. Contributing to that growth is a source of pride for us.”
Yamaha Motor’s relentless challenge earned it the runner-up title in the 2026 Endurance motorbike race. This experience has inspired employees and will help drive future innovations at Yamaha Motor. (ANI)
(Except for the headline, this story has not been edited by Asianetnews Editorial staff and is published from a syndicated feed.)