UPITS 2025 Pavilion: Yogi Sarkar will showcase immersive and digital pavilion at Uttar Pradesh International Trade Show-2025 in Greater Noida, including cultural dance, investment opportunity, ODOP and AR/VR display to be decorated with tourism and tradition.
Uttar Pradesh is now not only the center of history and culture, but a new gateway for global investment and tourism. The Tourism Department under the leadership of CM Yogi Adityanath will showcase a unique and modern pavilion in the Uttar Pradesh International Trade Show-2025 (UPITS-2025) to be held at India Expo Mart in Greater Noida from 25 to 29 September. This pavilion will present the state’s cultural diversity, investment possibilities and economic progress to the world.
Emergent and digital pavilion will become attraction
The pavilion of the tourism department is being prepared in an emergency and eco-friendly form. It will have state-of-the-art features such as digital storytelling, AR/VR display, auto-navigation kiosks and selfie zones. At the same time, Braj’s Mayur dance to show cultural diversity, tribal dance of Sonbhadra-Lakhimpur, Bundeli dance of Jhansi and Kathak presentations of Lucknow Gharana will fascinate the visitors.
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Focus on mobile app and ODOP
Tourism and Culture Minister Jayveer Singh said that the purpose of this initiative is to make the tourism sector an important engine of the state government’s One Trillion Economy. The department’s mobile app will be promoted in the pavilion, through which visitors will get information about spiritual, Buddhist, rural and wellness tourism. Also, One District One Product (ODOP), handicrafts, temple architecture and rural tourism innovations will also be part of the exhibition.
Business and investment promoted
The platform of UPITS-2025 will be not only a cultural festival, but also a confluence of investment and business opportunities. Here information will be provided for investors about PPP-Reddy Heritage Projects, Capital Subsidy, Land allocation, Tax Rebate and Single Window Clearance facilities. The pavilion will also have B-to-B dialogue, lounge for investors and media kits.
Global vision of Uttar Pradesh
Principal Secretary Tourism and Culture Mukesh Kumar Meshram said that this pavilion will not only have an exhibition but a holistic experience. Uttar Pradesh will be established as a global tourism destination through cultural presentations and policy dialogues. He said that this initiative aims to create employment, promote sustainable tourism and make heritage a source of income.
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