Why are people buying jewelery, fashion items and beauty products in full summer, this is the reason

The figures of the first quarter companies of financial year 2025-26 have been revealed. In which spent more on packaged goods, beauty products, fashion and jewelery than before. This is a sign of a slight return in demand in the urban market after months of lethargy. However, the monsoon and global stress started early, have definitely made a little impact on the total growth.

FMCG company Dabur said that demand is gradually improving, especially in urban markets, volume growth has increased. Home, personal care and healthcare segment had a good increase, but the beverage (beverage) segment was weak due to low summer and sudden rains. For this reason, a slight increase in the total income of the company has been expected.

Increased demand for fashion and beauty products

NYKAA said that Bhurasic stresses had a slight impact on their Q1 cell, but their in-house brands and networks are expected to grow more than 20% in the beauty segment. Tata Group’s retail company Trent recorded a growth of 20%, which is less than its 35% average growth of the last 5 years, which is clear that the entire recovery is yet to remain.

At the same time, Kalyan Jewellers recorded an income increase of 31% on the wedding season and Akshaya Tritiya, even though there was several obstacles in demand due to gold prices and global instability. On the other hand, sales of famous brand parachutes of coconut oil declined, but the company got good growth from its foods and premium personal care segment.

Such increased people’s ability to buy

The government has given a discount of up to Rs 12 lakh in income tax to employed people in the general budget of financial year 2025-26. Along with this, the Reserve Bank of India has cut the repo rate by 1 percent in the meeting of the last three monitoring policy. Earlier in February 2025 and April 2025, the repo rate was cut by 0.25% twice, after which it had come down to 6.00%. After this, in June, the Reserve Bank of India announced a reduction of 0.50% in the repo rate. With this, the repo rate has now come down from 6.00% to 5.50%. Due to all these decisions of the government, now the ability to buy the common man has increased compared to before and its effect has started to appear on the cells of the companies.

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