Former captain of the Indian cricket team Saurabh Ganguly has said goodbye to international cricket. But now you will be seen batting on the business pitch. Just as he once gave a new look to Indian cricket with his fearless captaincy, similarly Ganguly is now working with Mantra to leave his mark in the rapid growing ethnic wear market of the country, and for this he has launched his new brand solar.
Ganguly said in the launch event that we will not only stop even traditional clothes, but will bring more stylish fashion later. This is not just a project to earn money, but is an attempt to do something special and meaningful.
Ganguly’s love for Indian culture in the solar brand and the vision of connecting it with modern fashion is reflected. This brand celebrates the Indian Craftsmanship, in which traditional designs have been molded according to today’s Test. Ganguly said that Minntra’s design experts have played a big role in converting this vision into reality. Our focus is on making clothes that are timeless, sophisticated and versatile, so that people like it and can mold it in their style.
The brand has been launched with so much styles
This brand is especially an attempt to bring authentic designs and silhots of West Bengal to the national level. The first collection of Surugya gives tribute to the art and culture of Bengal. It has premium fabrics, complex craftsmanships and modern tailoring, which remazines classic Indian clothes according to today. Initially, this brand, launched with around 100 styles, will soon expand further.
Apparel market of india
India’s apparel market is changing rapidly, because people are getting more attracted towards branded clothes. The value of the apparel market in 2022 was US $ 102.8 billion and is expected to reach 146.3 billion by 2032. Especially in the ethnic wear market, there is tremendous growth. In 2024, this market is US $ 197.2 billion and can reach 558.5 billion by 2033. This is due to the growth festivals, weddings, rising income and the influence of Bollywood.