The tuberose crop flowers throughout the year, enabling continuous income for farmers. Flowers from Yettinahalli are now being sold in several major markets, including Pavagada, Tumakuru, Bengaluru and Chennai. Traders purchase in large quantities due to increased demand during festivals and weddings.
Moreover, the collective marketing system has been strengthened with the cooperation of Krishi Vigyan Kendras (KVKs) and Farmer Producer Organisations (FPOs), which has helped farmers secure better prices. Dependence on middlemen has reduced, ensuring that more direct benefits reach the farmers.