New Delhi: Nothing cofounder Akis Evangeldis has posted on X that the company’s first physical store in Bengaluru has drawn 61,931 visitors, and generated over $1.3 million in revenue over a period of 90 days, since opening in March. On the opening day the store saw a crowd of over 2,000 people, reflecting strong demand for Nothing in India’s competitive smartphone market. Evangeldis noted that the Bengaluru outlet serves as a physical showcase for Nothing’s design-focused philosophy that blending art, community interaction, and its signature transparent products with the dot-matrix style font, and the Glyph Interface. It stocks the full range of Nothing and CMF devices, along with accessories.
This impressive response follows the launch of the Nothing Phone (4a) series in India, which was introduced at the same time as the global launch. The prices for the Nothing Phone (4a) starts at Rs 40,999, while the higher-specced Phone (4a) Pro offers flagship-level features, including a Snapdragon 7 Gen 4 chipset, a versatile camera setup with an incredible zoom lens, and a brand new Glyph Matrix on the back that also functions as a torch, and can be configured to display a number of Glyph Toys made by the community. Both models feature bright AMOLED displays with high refreshed rates, and are competitively positioned in the mid-range segment.
India key growth market for Nothing
Sales began on 13 March across Flipkart, Reliance Digital and other channels, with an exclusive ‘first drop’ at the Bengaluru store on 7 March. Nothing offers minimalist Android software without any bloat, providing a user experience close to stock. The hardware is among the most distinctive in the market, with a retrofuturistic design. Nothing has also included powerful AI tools that it has developed, that allows users to easily track events and updates of interest. India represents a key growth market for the London-based company, with the strong early response validating Nothing’s hybrid retail strategy in a market where experiential stores can drive brand loyalty.