BYD Gets 100,000 Bookings For A $36,700 Electric SUV Americans Haven’t Even Heard Of

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The BYD Datang, or Great Tang, offers 5-minute flash-charging, long-range powertrains, three rows of seating, and up to 784 hp. With prices starting at $36,700, it’s easy to see how BYD managed to   for the Datang only two weeks after its unveiling at the Beijing Motor Show. The Datang is effectively   for mid-trim   money.

Under the Skin

At over 207 inches long, the Datang is a massive three-row behemoth, physically overshadowing competitors like . But it’s the tech under the skin that should have engineering teams in Dearborn and Stuttgart sweating. BYD claims a staggering 590 miles (950 km) on the CLTC cycle. Even when you account for the optimism of Chinese testing standards, you’re looking at a real-world range that comfortably eclipses almost everything currently on American roads. As for charging, thanks to the  ,the Datang features “Flash Charging” capable of adding significant range in just 5 minutes.

BYD
BYD

The Datang isn’t just big, it’s quick. The dual-motor flagship variant pumps out 784 hp (585 kW). That isn’t just “family SUV” fast; that is supercar fast.

 

Inside, the Datang is a masterclass in the “more is more” philosophy. Aside from the palatial lounge-like seating arrangement, the dashboard is a glass-covered command center with three integrated screens, plus a massive entertainment display that drops from the roof for rear passengers. It even sports a roof-mounted Lidar system for  , offering high-speed Navigation on Autopilot (NOA).

BYD

Datang for Uncle Sam?

While BYD is making aggressive moves  —where tariffs were recently slashed—the U.S. remains a fortress. Between trade barriers and the complexities of   (which some analysts argue puts the “true” economic value closer to $75,000), the Datang is a forbidden fruit for American buyers for now. Will the Datang eventually force its way into the North American market? Only time—and trade policy—will tell.

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