Actor-producer Aamir Khan recently opened up about the film industry’s practice of manipulating box office numbers and perceptions of a film’s success.
He shared that he is always honest about his own films’ performance, but acknowledges that many others in the industry resort to tactics like corporate bookings to artificially inflate a project’s success.
Aamir opines
Aamir shared his views about the growing trend of corporate booking in India when he joined trade expert Komal Nahta on his Game Changers podcast: The Producer Series. He shared that this practice is pointless.
“Jab humari film release hoti hai aur uske figures aate hain, jo figures aate hain mein exactly woh deta hun aur meri team ko bolta hun ke koi wrong figure nahi jayega. So in business, I feel it is very silly to lie (When our film releases and the figures come in, I give the exact figures and tell my team not to release any wrong figures),” Aamir said.
When the host pointed out that 90% of people opt for corporate booking, Aamir mentioned that he doesn’t want to criticise any one. At that moment, the host asked him why he is refraining from sharing his views on the same. “Why don’t you want to criticise,” he said.