Vivo and iQOO have reportedly increased the prices of their popular devices. According to the reports, the smartphones that received the price hike include the mid-range V70 series, the budget-friendly Y series, and the premium iQOO 15R model.
Although the companies have yet to make any official announcement regarding the price changes, the effect is visible in store displays and on internet forums. The unexpected spike in prices appears to reflect a broader industry phenomenon, in which escalating component prices force firms to raise their prices. Keep reading to find out which Vivo and iQOO phones are affected and how much their prices have gone up.
According to tipster Abhishek Yadav, who shared the update on X, several Vivo models have received a noticeable price hike. The Vivo V70 Elite now starts at Rs 55,999 for the 8GB RAM and 256GB storage variant, up from Rs 51,999. The higher 12GB variant has also increased to Rs 59,999. Similarly, the standard Vivo V70 has seen a Rs 4,000 jump across configurations, with prices now beginning at Rs 49,999.
The price increase is not just for expensive phones. Even budget models have become costlier. The Vivo T5x now costs about Rs 4,000 more, depending on the version. The Y400 and Y51 Pro have also gone up by Rs 3,000 to Rs 4,000. Even the basic Y31 5G has become a bit more expensive, though the increase is smaller.
Here is a clear breakdown of the current price hike by Vivo:
| Smartphone | Variant | Old Price | New Price | Hike |
| Vivo T5x | 6GB + 128GB | Rs 18,999 | Rs 22,999 | Rs 4,000 |
| 8GB + 128GB | Rs 20,999 | Rs 24,999 | Rs 4,000 | |
| 8GB + 256GB | Rs 22,999 | Rs 26,999 | Rs 4,000 | |
| Vivo V70 Elite | 8GB + 256GB | Rs 51,999 | Rs 55,999 | Rs 4,000 |
| 12GB + 256GB | Rs 56,999 | Rs 59,999 | Rs 3,000 | |
| Vivo V70 | 8GB + 256GB | Rs 45,999 | Rs 49,999 | Rs 4,000 |
| 12GB + 256GB | Rs 49,999 | Rs 53,999 | Rs 4,000 | |
| Vivo Y400 | 8GB + 128GB | Rs 25,999 | Rs 28,999 | Rs 3,000 |
| 8GB + 256GB | Rs 27,999 | Rs 31,999 | Rs 4,000 | |
| Vivo Y51 Pro | 8GB + 128GB | Rs 24,999 | Rs 27,999 | Rs 3,000 |
| 8GB + 256GB | Rs 27,999 | Rs 30,999 | Rs 3,000 | |
| Vivo Y31 5G | 4GB + 128GB | Rs 18,999 | Rs 19,999 | Rs 1,000 |
| 6GB + 128GB | Rs 20,999 | Rs 23,999 | Rs 3,000 | |
| 6GB + 256GB | Rs 26,999 | No change | No change |
Other than that, iQOO, a sub-brand of Vivo, has also reportedly increased the prices of its latest iQOO 15R and iQOO Z11x by about Rs 5,000. Here is a complete breakdown of the new pricings:
| Smartphone | Variant | Old Price | New Price | Hike |
| iQOO 15R | 8GB + 256GB | Rs 44,999 | Rs 46,999 | Rs 2,000 |
| 12GB + 256GB | Rs 47,999 | Rs 50,999 | Rs 3,000 | |
| 12GB + 512GB | Rs 52,999 | Rs 57,999 | Rs 5,000 | |
| iQOO Z11x | 6GB + 128GB | Rs 18,999 | Rs 22,999 | Rs 4,000 |
| 8GB + 128GB | Rs 20,999 | Rs 24,999 | Rs 4,000 | |
| 8GB + 256GB | Rs 22,999 | Rs 26,999 | Rs 4,000 |
Experts think these price increases are due to a global shortage of memory parts. The cost of DRAM and NAND storage has gone up, which makes phones more expensive to produce. Because of this, companies are raising prices to keep their profits stable. This is not just happening with one brand; it has been seen across many smartphone makers in recent months.