Bajaj Healthcare System
After making a strong hold in the automobile and insurance sectors, Bajaj Group has now decided to take a big step in the field of healthcare. The company has planned to invest around Rs 2,000 to 2,500 crore at the initial stage for this new business. This step is considered to be part of the group’s long-term strategy, under which a strong and integrated healthcare system will be created in India.
This entire project will be completely new i.e. greenfield, which means that it will be built from scratch. The company believes that in the coming times, the healthcare sector will not only become an essential service but will also provide a huge opportunity for growth.
Integrated healthcare system plan
Bajaj Group will not be limited to just building hospitals this time. The company is preparing a system in which patients can get treatment at every level. In this model, facilities like big hospitals, small day care clinics, ambulatory surgery centers and home treatment will be integrated together. This entire system is being called Continuum of Care, which means that the patient will get treatment at the right place as per his need. If the illness is minor then it will be treated in the clinic and if it is more serious then it will be treated in the hospital.
Starting from Pune, expanding to big cities
This scheme will be started from Pune. A big multispecialty hospital will be built here, with which many small clinics and day care centers will also be added. Apart from this, home care facility will also be provided. The company aims to start this first center by the end of this year. After this, a similar model will be prepared in Mumbai in the next 3 to 4 years. There is a plan to gradually spread this network in big metro cities of the country.
Bajaj Group’s plan is not limited to just a few cities. The company aims to create its presence across India in the next 10 to 15 years. Under this, similar healthcare centers will be opened in different cities. The company believes that healthcare needs are increasing rapidly in India and such an integrated model can provide better and cheaper treatment to patients.
Changes in health care system
Bajaj Group says that their focus will not be only on increasing the number of patients in hospitals. Instead, they want to create a system where patients get the right treatment at the right place. The company is of the view that about 70 to 80 percent of health problems can be treated outside the hospital. This will reduce the patient’s expenses and also reduce his risk of infection. This is the reason why the company is laying more emphasis on clinic and home care.
In this healthcare system, there will be no traditional earning targets for doctors. The company says that the doctors’ focus will be only on the quality of treatment, patient experience and good outcomes. It is expected that the treatment will become more transparent and reliable.
Also associated with insurance business
Bajaj Group is also planning to integrate this new healthcare model with its insurance business. Its advantage will be that patients will be able to get special insurance products for outpatient and day care treatment. Currently, there are very few such covers available in India, so the company will try to fill this gap.
Investment and employment opportunities
The initial investment in this entire project will be around Rs 2,500 crore. But experts believe that in the coming 4-5 years this investment can increase to Rs 6,000 to 7,000 crore. Besides, this new company will provide employment to about 500 people in the initial phase, which will include doctors, nurses and administrative staff.
Bajaj Group believes that if this model is successful then it can bring a big change in the healthcare sector of the country. The company’s goal is to make it not just a business but a national level healthcare platform, which will provide better, cheaper and easier treatment to the people.
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