The directors’ choice of the name ‘Rama’ indicates a ‘Sanskrit-first’ strategy that transcends regional boundaries. In South India, where languages such as Telugu, Kannada, Tamil and Malayalam retain many of the Sanskrit final vowel sounds, the name has traditionally been Rama, Ramudu or Raman. The use of ‘Ram’ largely targets the Hindi speaking region, but ‘Rama’ serves as a cultural bridge to audiences across India.
