Rahul Dravid, Jaspreet Bumrah and Surya Kumar Yadav did YIPPEE! TOSS, viral on social media

Amidst the excitement of cricket, the mysterious post shared on the Instagram handles of Jasprit Bumrah and Surya Kumar Yadav about The Toss has increased the curiosity of the people. This interest of millions of people increased further when the wives of the players also posted about it. Many people took to social media and wanted to know what this Toss is? It attracted so much attention of the people on a large scale that it went viral on social media in no time.

Initially, people were not able to understand what these cricketers were tossing about. But as soon as the brand Sunfeast YIPPEE! put an end to all the speculations and made a grand unveiling of its newest campaign YIPPEE Toss on Instagram, people understood everything clearly.

Special choice of famous cricketers

Sunfeast YIPPEE!, a leading instant noodle and pasta brand from ITC Limited, is back with a new campaign featuring the country’s most loved cricketers – Rahul Dravid, Jasprit Bumrah and Surya Kumar Yadav. This fun campaign highlights the unique qualities of the noodles along with the popularity of the legendary cricketers.

The recently launched TVC features Dravid, Bumrah and Sky having light moments where they perform the daily YIPPEE! Toss with YIPPEE! Noodles. It is a unique take on the brand’s USP of long and non-sticky noodles. The campaign has established YIPPEE! as India’s choice.

TVC Link: YiPPee! Toss | Non Sticky | 30s (youtube.com)

TVC Link: YiPPee! Toss | 30s (youtube.com)

Speaking about this campaign, Kavita Chaturvedi, Chief Operating Officer, Snacks, Noodles and Pasta, Food Business, ITC Limited said that cricket is emotionally connected to the people of India. So what better way to connect with the consumers than by bringing together the taste of sports and YIPPEE! Noodles.

An exciting and thrilling campaign

While popular cricketer Jasprit Bumrah said that this is a very inspiring campaign. We had a lot of fun. Popular batsman Surya Kumar Yadav said, I am thrilled to be a part of this campaign as it perfectly reflects our friendship on and off the field.

Veteran cricketer Rahul Dravid said that I had a lot of fun working with Bumrah and Sky on this campaign. We have created something fun and I hope everyone will like it.

Jasprit Bumrah’s post: : https://www.instagram.com/p/C7354GSuCBa/

Post by Surya Kumar Yadav: https://www.instagram.com/p/C736K3oP-cg/

Sanjana Ganesan’s post: https://www.instagram.com/p/C75Yy0jJsMa/

Devisha Shetty’s post: https://www.instagram.com/p/C75Ysj_PNL5/

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