Date, 17 November. Gandhi Maidan of Patna. Crowd of thousands. The public went out of control. The police had to lathi charge. With such gathering and atmosphere, you can consider it to be a rally of some leader. but it’s not like that. Neither was this a rally of any leader nor was anything being distributed for free. This was the trailer launch event of Allu Arjun’s film ‘Pushpa 2’. It would hardly have happened before in the history of Indian cinema that even a trailer launch has been made a festival.
‘Pushpa 2’ is a South movie. Its original language is Telugu. Its dubbed version will be released in other languages. Trailer launch of South’s picture in North, nothing matters. A few days ago, the teaser of Ram Charan’s film ‘Game Changer’ was also launched in Lucknow. After all, what is it about North India that is attracting South filmmakers so much? Why are people from South coming to UP-Bihar and promoting their respective films on such a big level? Let us understand step by step.
1. Pan India Film Award
The biggest reason for this is that South films are promoted as Pan India. Now if a picture has to be pan India, then it will have to do good business in the North. To do good business, the atmosphere should also be warm in the Hindi belt. To heat up the atmosphere, South superstars are coming from Hyderabad to Lucknow and Patna. It is possible that they will also benefit from this.
2. Strength of numbers
It is said that the route to Delhi goes through UP and Bihar. The reason for this is numerical strength. Everyone wants more seats. Same is the case with films too. Big superstars of South like Allu Arjun and Ram Charan know that their films will do well in languages like Telugu-Tamil, but there is a limit here. It will be very high, the picture will earn Rs 400 crore from South, but if it has to take it above Rs 1000 crore, then the support of Hindi speaking public will be needed. The numerical strength is more here compared to the South, which means the earnings will also be higher.
3. Legacy and Popularity
Part one of ‘Pushpa’ got no less response in the North than it did in the South. Allu Arjun’s ‘Jhukega Nahi…’ became more famous in Hindi than Telugu. Its fame was such that even people like David Warner made a reel on it in Hindi. The Hindi version of the film did a business of more than Rs 100 crore. That means ‘Pushpa 2’ has its own legacy. To capitalize on this legacy, Allu Arjun went to Patna for the trailer launch.
Now the question arises that ‘Pushpa 2’ has a legacy, but what does ‘Game Changer’ have? Actually, ‘Game Changer’ may not have any legacy, but its hero Ram Charan definitely does. RRR got good response from North India. Due to this, Ram Charan became very popular in the Hindi belt also. This is the reason why his film ‘Game Changer’ coming after RRR is a Pan India film. Kiara Advani is also in it. That’s why the team of ‘Game Changer’ came to Lucknow to launch its teaser.
4. Single Screen Masala
The South Indian films which are being released at pan India level are all mass masala films. It has less audience which watches movies silently. These films are for those who whistle and applaud openly in the theatre. In true sense, this is the real cinema of single screen. Such audience will not be found in any metro city. Only small towns of North India are more suitable for this. That’s why the team of ‘Pushpa 2’ chose a city like Patna, and ‘Game Changer’ chose Lucknow.
5. Wedding cards are being distributed
There was no special need for ‘Pushpa 2’ and ‘Game Changer’ to launch the trailer or teaser directly in North India. But they know that in UP-Bihar, if the wedding card is not given at home, then people hesitate to come. Many people also feel bad. That’s why Allu and Ram Charan have gone to people’s homes and invited them with their families. Its effect is going to be different.
6. Culture of the South
Boycott has become a trend in Bollywood since Covid. Due to this, the market of South films increased in the North. Now the Boycott Bollywood trend is not very active, but its threads are still in people’s minds. Also, there is a perception about the films of South that the films there are pro-Indian culture. He weaves his culture into his films in many ways. Northerners are also being affected by this. That’s why the people of South are capitalizing on it. Let’s see what happens next! The Hindi belt rewards films like ‘Pushpa 2’ and ‘Game Changer’, whether they expected or not.
