The Protein Obsession Has Taken Over Grocery Aisles. The Data Says Most People Do Not Need More of It
Protein-fortified coffee, cereal and pasta. Grocery aisles now sell the nutrient like it’s the only one that counts, even though federal data shows most Americans already meet their protein needs. The pushback is quietly building, and the next phase of this trend will look very different from the one shoppers are living through now. What’s … Read more