Is ‘Natural’ Really Ayurvedic? Nat Habit’s Swagatika Das Opens Up On Wellness, Science And Consumer Trust
Swagatika Das, CEO and co-founder of Nat Habit, discusses how Ayurveda is evolving for modern consumers, the growing demand for transparency, Gen Z’s changing wellness choices and the need to balance tradition with science. As Ayurveda gains renewed attention among modern consumers, terms such as natural, clean and Ayurvedic have become increasingly common in the … Read more