Ranbir Kapoor and Rashmika Mandanna, who won everyone’s hearts in Animal, will now be seen promoting India’s largest small finance bank. AU Small Finance Bank (AU SFB), India’s largest small finance bank and the first bank to recently receive in-principal approval from the Reserve Bank of India to become a universal bank—has announced the onboarding of Ranbir Kapoor and Rashmika Mandanna as its brand ambassadors. This partnership further strengthens AU SFB’s efforts to become a preferred national banking brand with its wide acceptance across urban, metro and deep India markets.
Why were Ranbir and Rashmika chosen?
Ranbir Kapoor’s multifaceted acting talent and his popularity across the country make him a trusted and influential voice among the Indian public—especially among urban professionals who prioritize reliability and credibility in financial services. Rashmika Mandanna, through her effortless style, modern appeal and relatability, has a strong identity and influence on the young generation across the country—especially in South India. Together, these two brands are in line with AU SFB’s ambition to reach diverse customer segments with a balance of inspiration, credibility and regional engagement.
Will make customers aware
This collaboration is part of AU SFB’s strategy to make its core product categories like Savings Account and Current Account the first choice of more customers. With a strong presence in the liability banking sector and a unique customer service philosophy, AU SFB seeks to further broaden its reach and acceptance through compelling story-telling and relatable personalities that represent the mindset and expectations of today’s banking customers. AU SFB will soon launch a 360-degree integrated media campaign with the presence of both the Ambassadors, making extensive use of television, digital platforms, social media and print media. The main objective of the campaign will be to highlight the bank’s customer service experience, uniqueness in products and the growing AU SFB network across the country.
The brand will get strength
On this occasion, Sanjay Aggarwal, Founder, Managing Director and Chief Executive Officer of AU Small Finance Bank said – Increasing customer interest and acceptance towards our core products is one of our top priorities as we move towards becoming a universal bank. Ranbir and Rashmika connect on a deep level with different regions and different audiences in India. His presence will help us deliver our message more clearly and reliably to young professionals, budding entrepreneurs and families across the country. Our soon-to-be-launched 360-degree campaign across TV, digital and print will not only showcase the capabilities of our products but also further reinforce AU’s promise of delivering the best customer experience.
Will win the hearts of crores of Indians
Commenting on the partnership, Ranbir Kapoor said, “For me, banking is at its best when it is driven by trust, simplicity and products that truly make everyday life easier. The journey that AU has undertaken to expand across the country keeping the customer at the center is truly inspiring. Their products are created with genuine customer understanding and the perfect blend of innovation and trust. I am extremely happy to be a part of the AU family, especially at a time when the Bank is expanding its reach to more people in India through its services. Rashmika Mandanna said, “Good banking is not just about transactions, but is about becoming a trusted partner in one’s financial journey.” AU Small Finance Bank’s customer-first approach, innovation and financial inclusion philosophy – helping them reach millions of Indians